Examining the S-400 Missile Deal in the Context of the Public Diplomacy Through International Broadcasting Organizations: The Cases of VOA, RT, and TRT World

Year 2021, , 777 - 793, 30.07.2021

Şeyma Filiz

https://doi.org/10.17680/erciyesiletisim.890144

Cited By: 3

Abstract

New media technologies play a prominent role in building mutual dialogue and long-term relations in public diplomacy activities. As one of the essential dimensions of public diplomacy a means of reaching the target audience is international broadcasting. The aim of this study is to examine the news content of international news organizations financed by the states in the digital media in the context of public diplomacy. From this point of view, the news contents of the S-400 Air Defense Systems Deal between Turkey and Russia are analyzed through the contents of TRT World, Russian Today and Voice of America internet news sites. As a result, it is seen that the criticisms and news of sanctions against Turkey, especially the S-400 agreement, take place more in international broadcasting organizations. At this point, the role of TRT World in public diplomacy activities is crucial to reflecting the perspective of Turkey and eliminating the existing prejudices, concerns and persuading foreign public opinion in the international arena. It has been concluded that international broadcasting is effective in establishing long-term, permanent and dialog-based relations in the international relations environment where the agenda is constantly changing. While making "daily communication and information" through international broadcasting, it should be built by including the processes of other dimensions of public diplomacy.

Keywords

Communication, Public Diplomacy, S-400 Agreement, International Broadcasting, TRT World, Voice of America, Russian Today

Kamu Diplomasisi Bağlamında S-400 Anlaşması’nın Uluslararası Yayın Kuruluşları Üzerinden İncelenmesi: VOA, RT VE TRT World Örnekleri

Abstract

Karşılıklı diyalog ve ilişki inşa etmek için yeni bir iletişim ortamı sunan günümüz teknolojisi devletlerin kitlelere yönelik ilişkilerinde önemli bir rol oynamaktadır. Geniş kitlelere ulaşmanın bir aracı olarak uluslararası yayıncılık, kamu diplomasisinin önemli boyutlarından biri olarak görülmektedir. Bu çalışmanın amacı; devletler tarafından finanse edilen uluslararası haber kuruluşlarının dijital mecralarında yer alan haber içeriklerinin kamu diplomasisi bağlamında incelenmesidir. Buradan hareketle Türkiye ve Rusya arasındaki S-400 Hava Savunma Sistemleri Anlaşmasına dair haberler, uluslararası yayıncılık yapan TRT World, Russian Today ve Voice of America internet haber sitelerinde yer alan içerikler üzerinden analiz yöntemi ile incelenmektedir. Sonuçta, S-400 anlaşmasına özelinde Türkiye’ye yönelik eleştirilerin uluslararası yayın kuruluşlarında daha fazla yer aldığı görülmektedir. Bu noktada anlaşmaya taraf olan Türkiye’nin bakış açısının uluslararası alanda yansıtılması, mevcut ön yargıların ve endişelerin ortadan kaldırılması ve yabancı kamuoylarının ikna edilmesi için TRT World’ün varlığı önemlidir. Bununla birlikte gündemin sürekli olarak değiştiği uluslararası ilişkiler ortamında uluslararası yayınlar aracılığıyla ‘günlük iletişim ve bilgilendirme’ yapılırken kamu diplomasinin diğer boyutlarının da sürece dahil edilmesi ile uzun vadeli, kalıcı ve diyaloğa dayalı ilişkiler inşa edilmesi gerektiği sonucuna varılmıştır.

Keywords

İletişim, Kamu Diplomasisi, S-400 Anlaşması, Uluslararası Yayıncılık, TRT World, Voice of America, Russian Today

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