User Central Content Design in the Age of Interactive Television

Year 2020, Volume: 7 Issue: 1, 703 - 722, 24.01.2020

Birgül Taşdelen , Mehmet Kesim

https://doi.org/10.17680/erciyesiletisim.612545

Abstract

The purpose of this study is to develop an interactive prototype for interactive television
content design. The development process of the prototype for interactive television
broadcasting consists of two stages. At the first phase of the process, eight experts’ opinions
were asked who accepted to take part in the study and are experienced in interactive
TV and content from Netherlands, the USA, Australia, Singapore and Turkey. Therefore,
this study is structured as a qualitative case study. According to the data obtained
from the research, it was concluded that the design principles for interactive television
broadcasting and the interactive applications for these principles carried out with 4
themes. These themes; creating interactive content appropriate to the visual language and
aesthetics of television, second screen application in interactive television broadcasting,
supporting control elements in line with the individual differences of the participants and
providing online applications. In the second process step, in accordance with the data
gathered from these interviews were applied to an interactive football program design.
As a result, the content design created for each program offers the user a different level
of interactive environment. Whether the program is appropriate to the visual language
and aesthetics of television affects the user’s behavior, the quality and naturalness of the
interaction presented. The higher the number of online parameters changed in interactive
football design, the higher the level of user participation in the football program. The level
of interactivity in the football program is related to the interaction of the participants by
making meaning through the personal symbols transmitted and the involvement of the
participant in the content at the point of reciprocity, responsiveness and responsiveness.

Keywords

Interactive, Interactive Tv, Qualitative Research, Interactive Football Design

Supporting Institution

Anadolu Üniversitesi, Bilimsel Araştırma Komisyonu

Project Number

1402E028

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