University Students' Addiction Adventure Beyond The Screen: The Relationship Between Tiktok Usage Motives And Addiction

Year 2024, Volume: 11 Issue: 2, 715 - 737, 30.07.2024

Şükrü Balcı , Tuğçe Esin Akgül , Fatma Kübra Astam

https://doi.org/10.17680/erciyesiletisim.1442074

Abstract

Nowadays, social media platforms, which serve different purposes, are becoming an area where research on individuals' usage habits and possible addictions on these platforms is becoming increasingly important. Among social networks, prominent platforms such as TikTok stand out with their unique features and constitute an important research area in order to make sense of users' motivations and possible addiction risks. This study aims to determine the relationship between TikTok usage motivations of university students and TikTok addiction. In this context, this study, which was conducted with 400 volunteer participants from Anadolu University, Osmangazi University and Eskişehir Technical University in Eskişehir, examines the relationship between TikTok usage motivations and addiction. As a result of the findings, it was determined that TikTok addiction increased as the motivations of "information, personal identity, integration and social interaction and entertainment" increased. In addition, in the analyzes, it was determined that "information" motivation and "integration and social interaction" motives were higher in women than in men. The findings obtained lay the foundation for understanding the reasons for using TikTok and potential addiction risks.

Keywords

TikTok, TikTok Usage Motives, TikTok Addiction, Effect, University Student.

Üniversite Öğrencilerinin Ekran Ötesindeki Bağımlılık Serüveni: Tiktok Kullanım Motivasyonları Ve Bağımlılık Arasındaki İlişki

Abstract

Günümüzde, farklı kullanım amaçlarına hizmet eden sosyal medya platformları, bireylerin bu mecralardaki kullanım alışkanlıkları ve olası bağımlılıkları üzerine yapılan araştırmaların giderek daha da önem kazandığı bir alana dönüşmektedir. Sosyal ağlar içerisinde TikTok gibi öne çıkan platformlar, kendine özgü özellikleriyle dikkat çekmekte ve kullanıcıların motivasyonlarını, olası bağımlılık risklerini anlamlandırmak adına önemli bir araştırma alanını oluşturmaktadır. Bu çalışmada üniversite öğrencilerinin TikTok kullanım motivasyonları ve TikTok bağımlılığı arasındaki ilişkinin tespit edilmesi amaçlanmıştır. Bu bağlamda, Eskişehir’de öğrenimini sürdüren Anadolu Üniversitesi, Osmangazi Üniversitesi ve Eskişehir Teknik Üniversitesi'nde 400 gönüllü katılımcıyla saha araştırması yöntemiyle gerçekleştirilen bu araştırma, TikTok kullanım motivasyonlarını ve bağımlılık ilişkisini incelemektedir. Elde edilen bulgular neticesinde, “bilgi, kişisel kimlik, uyum ve sosyal etkileşim ve eğlence” motivasyonları arttıkça TikTok bağımlılığının da arttığı saptanmıştır. Ayrıca analizlerde “bilgi” motivasyonu ile “uyum ve sosyal etkileşim” motivasyonunun kadınlarda erkeklere oranla daha yüksek olduğu belirlenmiştir. Elde edilen bulgular, TikTok'un kullanım nedenlerinin ve potansiyel bağımlılık risklerinin anlaşılmasına yönelik temel atıcı bir nitelik taşımaktadır.

Keywords

TikTok, TikTok Kullanım Motivasyonları, TikTok Bağımlılığı, Etki, Üniversite Öğrencisi.

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