OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Abstract

-

Keywords

• -

OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Abstract

Değişen tüketici profili ile birlikte tüketicilerin, mal ve hizmetler hakkında daha çok ve somut bilgi istemesi, ürünler arasında seçim yapma talebi ve işlemlerini zamana ve mekâna bağlı kalmadan gerçekleştirme isteği ortaya çıkmıştır. İşletmelerin bu talep karşısında varlıklarını sürdürebilmeleri ve değişen şartlara ayak uydurabilmeleri için internete ve internetteki faaliyetlerine önem vermeleri gerekmektedir

Keywords

• İnternet, otel işletmeleri, web site tasarımı, web site özellikleri

References

1. Akhter, S. ve Bashır, M.K. (2008). Importance of Web Site Design And Customer Support Services in Online Purchase. Master Thesis. Lulea University of Technology. Departmant of Business Administration And Social Sciences. Division of Industrial Marketing And E-Commerce
2. Auger, P. (2005). The Impact of Interactivity and Design Sophistication on The Performance of Commercial Websites for Small Businesses. Journal of Small Business Management, 43 (2), 119 – 137.
3. Au Yeung, T.ve Law, R. (2003). Usability Evaluation of Hong Kong Hotel Websites. Frew, A., O’Connor, P., Hitz, M. (Eds.). Information and Communication Technologies in Tourism, New York: Springer.
4. Bai, B., Law, R. ve Wen, I. (2008). The Impact of Website Quality on Customer Satisfaction and Purchase Intentions: Evidence From Chinese Online Visitors. International Journal of Hospitality Management 27, 391–402.
5. Baloğlu, Ş. ve Pekcan Y.A. (2006). The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey. Tourism Management, 27, 171 – 176.
6. Bell, H. ve Tang, N. (1998). The Effectiveness of Commercial Internet Websites: A User’s Perspective. Internet Research: Electronic Networking Applications and Policy, 8 (3), 219 – 228.
7. Bevan, N. (2004). Usability Issues in Web Site Design. adresinden 12 Ağustos 2008 tarihinde alınmıştır.
8. Cengiz, K. (2001). İç Turizm Talebinin Yaratılmasında İnteraktif Ortam Desteği: Bir Web Sitesi Tasarımı. Yüksek Lisans Tezi, Hacettepe Üniversitesi, Sosyal Bilimler Enstitüsü

9. Erdem, B. ve Kabakçı, E. (2004). Otel İşletmelerinde İnternet Üzerinden İşe Alım (E-İşe Alım) Üzerine Ampirik Bir Araştırma. 3.Ulusal Bilgi, Ekonomi Ve Yönetim Kongresi, Osmangazi Üniversitesi İ.İ.B.F 25 – 26 Kasım, Eskişehir, 119 – 131.
10. Chu, R. (2001). What Online Hong Kong Travelers Look for on Airline / Travel Websites? Hospitality Management, 20, 95 – 100.
11. Chung T. ve Law, R. (2003). Developing a Performance Indicator for Hotel Websites. Hospitality Management, 22 (1), 119 – 125.
12. Cox, J. ve Dale, B.G. (2002). Key Quality Factors in Web Site Design and Use, an Examination. International Journal of Quality & Reliability Management, 19 (7), 862–888.
13. Cox, J. ve Dale, B.G. (2001). Service Quality And E-Commerce: An Exploratory Analysis. Managing Service Quality, 11 (2), 121 – 131.
14. Feinberg, R. ve Kadam, R. (2002). E-CRM Web Service Attributes as Determinants of Customer Satisfaction With Retail Web Sites. Internationl Journal of Service Industry Management. 13 (5), 432 – 451 .
15. Frank, R. (2003). The User-Centric Approach To Website Design. adresinden 12 Ağustos 2008 tarihinde alınmıştır.
16. Garces, S.A., Gorgemans, S., Sanchez, A.M., ve Perez, M.P. (2002). Implications Of The Internet - An Analysis of The Aragonese Hospitality Industry. Tourism Management, 25, 603 – 613.
17. Geissler, G.L. (2001). Building Customer Relationships Online: The Website Designers’ Perspective. Journal of Consumer Marketing. 18 (6), 488 - 502
18. Gehrke, D ve Turban, E. (1999). Determinants of Successful Web Site Designers’ Perspective. Journal of Consumer Marketing. 18 (6), 488 – 502.
19. Haas, R. (2002). The Austrian Country Market: A European Case Study on Marketing Regional Products And Services in a Cyber Mall. Journal of Business Research, 55 (8), 637 – 464.
20. Hamil, J. ve Gregory, K. (1997). Internet Marketing in The Internationalisation of UK SMEs. Journal of Marketing Management. 13, 9 – 28.
21. Harridge, M.S. (2004). Electronic Marketing, The New Kid on The Block. Marketing Intelligence And Planning. 22 (3), 297 – 309.
22. Heath, J. (1999). Pointers On How To Create Web Sites That Work. (2008, Ağustos 10)
23. Ho, C.I., ve Lee, Y.L. (2007). The Development of An E-Travel Service Quality Scale. Tourism Management, 28, 1434-1449
24. Internet World Stats. (2008). Usage and Population Statistics. (2008, Ekim 7)
25. Janda, S. Trocchıa, P.S ve Gwinner, K.P. (2002). Consumer Perceptions of Internet Retail Service Quality. International Journal of Service Industry Management, 13 (5), 412 412 – 431.
26. Jeong, M., Oh. H. ve Gregoıre, M. (2003). Conceptualizing Web Site Quality And its Consequences in The Lodging Industry. Hospitality Management, 22 161 – 175.
27. Jeong, M. ve Lambert, C. (2001). Adaptation of On Information Quality Framework to Measure Customers’ Behavioral Intentions to Use Lodging Websites. International Journal of Hospitality Management 20 (2), 129 – 146.
28. Kalakota, R. ve Whınston, A.B. (1997). Electronic Commerce: A Manager’s Guide. Published by Addison-Wesley
29. Karamustafa, K., Biçkes, D.M. ve Ulama, Ş. (2002). Türkiye’deki Konaklama İşletmelerinin İnternet Web Sitelerini Değerlendirmeye Yönelik Bir Çalışma. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19, Temmuz-Aralık, 51 – 92.
30. Karasar, N. (1998). Bilimsel Araştırma Yöntemi. Ankara: Nobel Yayın Dağıtım.
31. Kaynama, S.A ve Black, C.I. (2000). A Proposal To Assse The Service Quality of Online Travel Agencies: An Exploratory Study. Journal Of Protessional Services Marketing. 21 (1), 63–89
32. Kim, J. ve Moon, J.Y. (1998). Designing Towards Emotional Usability in Customer Interfaces. Interacting With Computers, 10 (1), 1 – 29.
33. Law, R. ve Cheung, T. (2006). A Study of Percived Importance of The Overall Website Quality of Different Classes of Hotels. International Journal of Hospitality Management, 25 (3), 525 – 531.
34. Law, R. ve Chung, T. (2003). Website Performance: Hong Kong Hotels. Hospitality Review, 21 (1), 33 – 46.
35. Law, R. ve Leung, K. (2002). Online Airfare Reservation Services: A Study of Asian-Based and North American-Based Travel Websites. Information Technology & Tourism, 5 (1), 25 – 33.
36. Law, R. ve Leung, R. (2000). A Study of Airlines’ Online Reservation Services on the Internet. Journal Of Travel Research, 39 (2), 202 – 211.
37. Law, R. ve Wong, J. (2003). Successful Factors for a Travel Website :Perceptions of Online Purchasers in Hong Kong. Journal of Hospitality & Tourism Research, 27 (1), 118 – 124.
38. Lee, P.M. (2002). Behavioral Model of Online Purchasers in E-Commerce Environment. Electronic Commerce Research, 2 (1/2), 75 – 85.
39. Leong, C.C. (2003). Effectiveness of The Hotel Websites in Singapore: A Perspective from Business- to-Business (B2B) Organizations. Asia Pacific Journal of Tourism Research, 8 (2), 38 – 47.
40. Li, Y.N., Tan, K.C. ve Xıe, M. (2002). Measuring Web-Based Service Quality. Total Quality Management, 13 (5), 685 – 700.
41. Liang, K. ve Law, R. (2003). A Modified Functionality Performance Evaluation Model for Evaluating The Performance of China Based Hotel Websites. Journal of Academy of Business and Economics, 2 (2), 193 – 208.
42. Liu, L. ve Arnett, P. (2000). Exploring The Factors Associated With Website Success in The Context of Electronic Commerce. Information And Management, 38 (1), 23 – 33.
43. Loiıacano, E.T., Watson, R.T. ve Goodhue, D.L. (2002). WEBQUAL: A Measure of Website Quality . In K.Evens ve L.Scheer (Eds.) Marketing Educators’ Conference: Marketing Theory and Aplications, 432 – 437.
44. Madu, C.N. ve Madu, A.A. (2002). Dimensions of E-Quality. International Journal of Quality & Reliability Management, 19 (3), 246 – 258.
45. Martın, F. ve Ibrahım, K. (2006). Quality Of Electronic Services Conceptualizing And Testing a Hierarchical Model. Journal of Service Research, 9 (1), 19 – 37.
46. Morosan, C. ve Jeong, M. (2008). Users’ Perceptions of Two Types of Hotel Reservation Web Sites. International Journal of Hospitality Management. 27, 284 – 292.
47. Muylle S., Moenaert, R. ve Despontin, M. (2004). The Conceptualization and Empirical Validation of Web Site User Satisfaction. Information & Management, 41, 543 – 560.
48. Nielsen, J. (2002). Designing Web Usability: The Practice of Simplicity. Indianapolis: New Riders Publishing.
49. O’connor, P. ve Murphy, J. (2004). Research on Information Technology in The Hospitality Industry. Hospitality Management, 23, 473 – 484.
50. Odgers, D.G. (2001). Turizm Endüstrisinde Bilgi Sistemi Uygulamaları ve Bilgi Sistemlerinin Turizm Alanlarının Pazarlamasında Uygulaması. Yüksek Lisans Tezi, Gazi Üniversitesi, Sosyal Bilimler Enstitüsü.
51. Özturan, M. ve Roney. S.A. (2004). Internet Use Among Travel Agencies in Turkey: An Exploratory Study. Tourism Management, 25, 259 – 266.
52. Palmer, J.W. (2002). Web Site Usability, Design and Performance Metrics. Information Systems Research, 13 (2), 151–167.
53. Piccoli, G., Brohman, M.K., Watson, R.T. ve Parasuraman, A. (2004). Net-Based Customer Service Systems: Evolution And Revolution in Web Site Functionalities. Decision Sciences. 335 (3), 423 – 455.
54. Perdue, R.R. (2001). Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images and Selected Website Characteristics. Journal of Travel & Tourism Marketing, 11 (2 / 3), 21 – 38.
55. Raganathan, C. ve Ganapathy, S. (2002). Key Dimensions of Business-to-Costumer Web Sites. Information & Management, 39, 457 – 465.
56. Ranganathan, C. ve Grandon, E. (2002). An Exploratory Examination of Factors Affecting Online Sales. Journal of Computer Information Systems, 42 (3), 87 – 93.
57. Rhodes, J.S. (1998). (2007, Kasım 10). How to Gain The Trust of Your Users.
58. Riel, A.C.R., Lıljonder, V. ve Jurrıens, P. (2001). Exploring Consumer Evaluations of E-Services: A Portal Site. International Journal of Service Industry Management, 12 (4), 359 – 377.
59. Rosen, D.E ve Purınton, E. (2004). Website Design: Viewing The Web as a Cognitive Landscape. Journal of Busines Research. 57 (7), 787 – 794.
60. Roy, M.C. Dewit, O. ve Aubert, B.A. (2001). The Impact of Interfce Usability on Trust in Web Retailers. Internet Research: Electronic Networking Applications and Policy, 11 (5), 388 – 398.
61. Scanlon, T., Schroeder, W., Snyder, C. ve Spool, J. (1998). Websites That Work: Designing With Your Eyes Open. Proceedings of The SIGCHI on Human Factors of Computing Systems, Los Angels CA: The Association of Computing Machinery.
62. Souza, R., Mannıng, H., Goldman, H. ve Tong, J. (2000). The best of Retail Site Design. Forrester Research: Techstrategy. adresinden 5 Ağustos 2008 tarihinde alınmıştır.
63. Spool, J., Scanlan, T., Schroeder, W., Snyder, C. ve De Angels, T. (1999). Web Site Usability: A Designers Guide. New York: Morgan Kaufmann Publishers.
64. Starkov, M. (2002). Brand Erosion or How Not to Market Your Hotel on The Web. (2007, Nisan 7). .
65. Susser, B. ve Arıga, B. (2006). Teaching E-Commerce Web Page Evaluation And Design: A Pilot Study Using Tourism Destination Sites. Computer & Education, 47 (4), 399 – 413.
66. Taylor, M.J.ve England, D. (2006). Internet Marketing: Web Site Navigation Design Issues. Marketing Intelligence & Planning. 24 (1), 77 – 85.
67. Tan, K.C., Xıe, M. ve Lı, Y.N. (2003). A Service Quality Framework for Web-Based Information Systems. The TQM Magazine, 15 (3), 164–172
68. Turban, E., Lee, J. Kıng, D ve Viehland, D. (2006). Electronic Commerce: A Managerial Perspectiive. Prentice Hall, Upper Saddle River, N.J.
69. Tsygankov, V.A. (2004). Evaluation of Website Trustworthiness From Customer Perspective, A Framework. Sixth International Conference on Electorinc Commerce
70. Udo, G.J. ve Marquıs, G.P. (2002). Factors Affecting E-Commerce Website Effectiveness. Journal of Computer Information Systems, 42 (2), 10 – 16.
71. Wan, H.A. (2000). Opportunities To Enhance A Commercial Website. Information & Management, 38 (1), 15 – 21.
72. Wang, Y. ve Qualls, W. (2007). Towards a Theoretical Model of Technology Adoption in Hospitality Organizations. Hospitality Management, 26, 560 – 573.
73. Wimmer, D.D. ve Dominick, J.R. (2000). Mass Media Research: An Indroduction. Belmont: Wadsworth Publishing Company.
74. Wong,J. ve Law, R. (2005). Analysing The Intention to Purchase on Hotel Websites: a Study of Travellers to Hong Kong. Hospitality Management, 24, 311 – 329.
75. Wu, J.J. (2004). Influence of Market Orientation and Strategy on Travel industry Performance: An Empiricalstudy Of E-Commerce in Taiwan. Tourism Management, 25, 357 – 365.
76. Vassilopoulou, K., Keeliıng, K.A., Macaulay, L.A. ve Mcgoldrick, P.J. (2001). Measuring Purchasing Intentions For Internet Retail Sites Against Usability Attributes. Human- Computer Interaction.Interact’01.IOS Pres
77. Yang, X., Ahmed, Z.M., Ghingold, B.G., Mei, T. ve Hwa, L. (2003). Consumer Preferences For Commercial Web Site Design: An Asia Pacific Perspective. Journal of Consumer Marketing.
78. Yaylı, A. (2000). Doğrudan Pazarlama Aracı Olarak İnternet: Konaklama İşletmeciliği Örneği. Pazarlama Dünyası, 14 (1): 36–42.
79. Yen, B., Hu, P.J.H. ve Wang, M. (2007). Toward an Analytical Approach for Effective Web Site Design: A Framework for Modeling, Evaluation and Enhancement. Electronic Commerce Research and Applications 6, 159–170
80. Yeung, T.A ve Law R. (2006). Evaluation of Usability: A Study of Hotel Websites in Hong Kong. Journal of Hospitality & Tourism Research, 30, 452 – 473.
81. Yıldırım, A. ve Şimşek, H. (2006). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Güncelleştirilmiş ve Genişletilmiş 5. Baskı. Ankara: Seçkin Yayıncılık.
82. Yoo, B. ve Donthu, N. (2001). Developing A Scale To Measure The Percieved Quality Of An Internet Shopping Site (SITEQUAL). Quarterly Journal Of Electronic Commerce, 2 (1), 31 – 46.
83. Zafiropoulos, C. ve Vrana, V. (2006). A Framework for The Evaluatıon of Hotel Websıtes: The Case of Greece. Information Technology & Tourism, 8, 239 – 254.
84. Zeithaml, V.A., Parasuraman, A ve Malhotra, A. (2002). Service Quality Delivery Through Websites: A Critical Review of Extent Knowledge. Journal of The Academy of Marketing Science, 30 (4), 362–410.
85. Zhao, Z. ve Gutıerrez, J. (2001). The Fundamental Perspectives in E-Commerce. In Singh, M. Teo, T. (Eds.). E-Commerce Diffusion: Strategies And Challenges, Heidelberg Pres, Melborne,3– 20.
86. Zviran, M., Glezer, C. ve Avni, I. (2006). User Satisfaction from Commercial Web Sites: The Effect of Design and Use. Information & Management, 43, 151 – 178.