DESTİNASYON BİLEŞENLERİ İLE DUYGUSAL DENEYİMLER ARASINDAKİ İLİŞKİ VE DEĞİŞKENLERİN DAVRANIŞSAL NİYET ÜZERİNDEKİ ETKİSİ

Year 2019, Volume: 18 Issue: 71, 1261 - 1277, 15.07.2019

Gülizar Akkuş

https://doi.org/10.17755/esosder.510858

Cited By: 3

Abstract

Bir destinasyonun turizm destinasyonu
olarak kabul edilebilmesi için birtakım özelliklere sahip olması gerekmektedir.
Bu özellikler destinasyonun daha rahat analiz edilebilmesi açısından oldukça
önemli olması yanı sıra, bölgeyi ziyaret eden insanların bakış açısını da büyük
ölçüde etkilemektedir. Bu araştırmada bir turizm
destinasyonunun sahip olması gereken nitelikler yani destinasyon bileşenleri
ile duygusal deneyimler arasında herhangi bir ilişki olup olmadığını tespit
etmek amaçlanmıştır. Bununla birlikte hem etkin destinasyon bileşenlerinin hem
de turizm destinasyonlarında yaratılan duygusal deneyimlerin destinasyona olan bağımlılığı
arttıracağı varsayılarak, davranışsal niyet üzerindeki etkileri de test
edilmiştir. Anket tekniğinden faydalanılan araştırma Ankara’nın dört önemli
turistik çekim merkezi olan Anıtkabir, Kocatepe Cami, Hacı Bayram-ı Veli Cami
ve Türbesi ile Hamamönü’nde gerçekleştirilmiştir. Yaklaşık iki ay süren saha
araştırması sonucu toplam 509 adet geçerli anket formu elde edilmiştir.
Araştırma sonucunda destinasyon bileşenleri ile duygusal deneyimler arasında
anlamlı ilişki bulunmuştur. Destinasyon bileşenlerinden
çekicilik-erişilebilirlik ve olanak boyutlarının davranışsal niyet üzerinde,
duygusal deneyimlerden sevinç boyutunun davranışsal niyet üzerinde etkisi
olduğu tespit edilmiştir.   

Keywords

Destinasyon bileşenleri, Duygusal deneyimler, Davranışsal niyetler, Ankara

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