A Bibliometric Analysis of Publications on Political Advertising in Web of Science and Scopus Databases

Year 2025, Volume: 24 Issue: 2, 857 - 875

Aziz Uçak

https://doi.org/10.17755/esosder.1567765

Abstract

In this article, a bibliometric analysis is conducted by means of VOSviewer software to put forward the bibliometric view of academic works on political advertising in Web of Science and Scopus databases. In this direction, general data regarding the publications in the databases as well as citation, co-authorship, and bibliographic coupling maps of the publications are presented. In this way, the study aims to see the place of political advertising studies in other academic works. The data related to the publications were collected from Web of Science and Scopus databases on 31.07.2024. While the first political advertising publication indexed in Scopus was published in 1972; the first publication on the topic was published in Web of Science in 1976. Hence, whereas the analyses in relation to Scopus database cover the dates between 1972 and 31.07.2024; the analyses related to Web of Science database cover the dates between 1976 and 31.07.2024. There are 868 detected publications in total on the topic in Scopus, whereas there are 739 in Web of Science between those dates. Analyzes indicate that the data in both databases considerably put forward consistent results with each other.

Keywords

Political Advertising, Political Communication, Communication Studies, Bibliometrics, Bibliometric Analysis

Web of Science ve Scopus Veritabanlarında Siyasal Reklamcılıkla İlgili Yayımların Bibliyometrik Analizi

Abstract

Bu makalede, Web of Science ve Scopus veritabanlarında yer alan siyasal reklamcılık konulu akademik çalışmaların bibliyometrik görünümünü ortaya koymak maksadıyla, VOSviewer yazılımı kullanılarak bir bibliyometrik analiz gerçekleştirilmektedir. Bu doğrultuda, ilgili veritabanlarında yer alan yayımlara ilişkin genel verilerin yanı sıra, bu yayımların atıf, ortak yazarlık ve bibliyografik bağlantı haritaları sunulmaktadır. Bu sayede, siyasal reklamcılığa ilişkin çalışmaların diğer akademik çalışmalar içindeki yerinin görülmesi amaçlanmaktadır. Yayımlara ilişkin veriler, Web of Science ve Scopus veritabanlarından 31.07.2024 tarihinde toplanmıştır. Siyasal reklamcılıkla ilgili Scopus'ta indekslenen ilk çalışma 1972 yılında yayımlanmış olup; Web of Science'ta ise konuya ilişkin ilk çalışma 1976 yılında yayımlanmıştır. Dolayısıyla, Scopus veritabanı ile ilgili analizler 1972 ile 31.07.2024 tarihleri arasını kapsarken; Web of Science veritabanı ile ilgili analizler 1976 ile 31.07.2024 tarihleri arasını kapsamaktadır. Anılan tarihler arasında Scopus'ta konuya ilişkin tespit edilebilen 868 yayım bulunurken; Web of Science'ta 739 yayım bulunmaktadır. Analizler, iki veritabanında yer alan verilerin, büyük oranda birbirleri ile tutarlı sonuçlar ortaya koyduğunu göstermektedir.

Keywords

Siyasal Reklamcılık, Siyasal İletişim, İletişim Çalışmaları, Bibliyometri, Bibliyometrik Analiz

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