THE USE OF WEB SITES BY CINEMA ORGANISATIONS AS AN EFFECTIVE AND INTERACTIVE COMMUNICATION TOOL: A COMPARATIVE CONTENT ANALYSIS OF WEB SITES OF ALTIN PORTAKAL AND OSCAR

Internet can be considered as an international means of communication which does not have lime or place boundaries, a relatively new form of mass communication and it is possible to use web sites in co-operation with older means of mass communication such as cinema. Cinema organisations establish their web sites in order to benefit from this new technology, to survive in a competitive market, to reflect organisational mission and vision, to be reached by their audiences and so on. On the basis of selection criteria, one Turkish and one American cinema organisation’s web sites are analysed with respect to a borrowed and modified web site scoring system. Altın Portakal and Oscar are chosen as the representative samples of cinema web sites due to their world-wide fame and their central position and role in determining the cinema culture in two countries. This study aims to discuss the functions of the web sites of the cinema organisations on the basis of their design and content in terms of achieving to their goals. Besides, when it comes to the point of having a proper web site, the economical power of the organisations and the development level of the countries in which these organisations act becomes very important.