THE USE OF WEB SITES BY CINEMA ORGANISATIONS AS AN EFFECTIVE AND INTERACTIVE COMMUNICATION TOOL: A COMPARATIVE CONTENT ANALYSIS OF WEB SITES OF ALTIN PORTAKAL AND OSCAR

Year 2009, Issue: 4, 295 - 310, 03.05.2009

Ayça Tunç

Abstract

Internet
can be considered as an international means of communication which does not
have lime or place boundaries, a relatively new form of mass communication and
it is possible to use web sites in co-operation with older means of mass
communication such as cinema. Cinema organisations establish their web sites in
order to benefit from this new technology, to survive in a competitive market,
to reflect organisational mission and vision, to be reached by their audiences
and so on. On the basis of selection criteria, one Turkish and one American cinema
organisation’s web sites are analysed with respect to a borrowed and modified
web site scoring system. Altın Portakal and Oscar are chosen as the
representative samples of cinema web sites due to their world-wide fame and
their central position and role in determining the cinema culture in two countries.
This study aims to discuss the functions of the web sites of the cinema
organisations on the basis of their design and content in terms of achieving to
their goals. Besides, when it comes to the point of having a proper web site,
the economical power of the organisations and the development level of the
countries in which these organisations act becomes very important.

Keywords

Internet, Web Analysis, Cinema, Film Festivals, Altın Portakal, Oscar

References

• ATABEK, Ü. (2003). İletişim Teknolojileri ve Yerel Medya İçin Olanaklar. Yeni İletişim Teknolojileri ve Medya. Ed. S. Alankuş. İstanbul: IPS İletişim Vakfı Yayınları.