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Öz

In this paper, profit maximization based integrated model focusing on aggregate production planning and promotion activities is constructed simultaneously. This linear programming model was applied to a real problem of a company operating in stainless steel and cold forming sector and the optimum solution was found within Lingo 9.0 software. By using this model which promotion activities should be used, the amount of products to be produced and which one of the six two-month periods will provide maximum possible profit in is determined for 2015

Anahtar Kelimeler

• promotion, aggregate production planning, linear programming, integration, profit maximization

KAR MAKSİMİZASYONU TEMELLİ ÜRETİM-TUTUNDURMA FAALİYETLERİ ENTEGRASYONU: BİR İŞLETME ÖRNEĞİ

Öz

Bu çalışmada, tutundurma ve üretim planlaması faaliyetlerine eşzamanlı olarak odaklanılarak, kar maksimizasyonu temelli bir üretim-tutundurma faaliyetleri modeli oluşturulmuştur. Oluşturulan bu doğrusal programlama modeli, paslanmaz çelik soğuk şekillendirme sektöründe faaliyet gösteren bir işletmenin probleminde uygulanmış ve optimum çözüm elde edilmiştir. Modelin kodlaması Lingo 9.0 programı kullanılarak gerçekleştirilmiş ve model ile işletme için 2015 yılının ikişer aylık altı döneminde mümkün olan en yüksek karı elde etmek için hangi tutundurma faaliyetlerinin ne zaman yapılması gerektiği ve ne zaman hangi miktarda üretim yapılması gerektiği belirlenmiştir.

Anahtar Kelimeler

• Anahtar programlama, entegrasyon, kar maksimizasyonu Kelimeler: tutundurma, toplam üretim planlaması, doğrusal

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59. Miray Baybars, Ege Üniversitesi İşletme Bölümü Üretim Yönetimi ve Pazarlama Ana Bilim Dalı’nda araştırma görevlisidir. Lisans ve yüksek lisans derecesini Dokuz Eylül Üniversitesi İngilizce İşletme Bölümü’nde tamamlamıştır. Doktora eğitimine Ege Üniversitesi’nde işletme bölümde devam etmektedir. Pazarlama ve tüketici davranışları başlıca ilgi alanları arasındadır.