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PAZARLAMA LİTERATÜRÜNDE BİLİNÇLİ FARKINDALIK KAVRAMININ BİBLİYOGRAFİK ANALİZİ

Year 2023, Volume: 9 Issue: 1, 1 - 13, 30.04.2023

Abstract

Bu çalışmada bibliyografik analiz aracılığıyla literatürde son yıllarda gündemde olan özellikle psikoloji ve sağlık alanında yayınlara konu olan bilinçli farkındalık yaklaşımıyla pazarlamayı ilişkilendiren yayınların analizi gerçekleştirilmiştir. Çalışma kapsamında Web of Science Core Collection Veri Tabanında bulunan yayınlar incelenmiştir Çalışmaya 1990 ve Mart 2023 arasında yapılan 291 yayın dahil edilmiştir. R Tabanlı Bibliometrix veritabanının kullanan Biblioshiny yazılımı aracılığıyla yapılan analizlerde ilk önce toplanan verinin kalitesi değerlendirilmiştir. Ardından yayın trendleri, ülke analizi, anahtar sözcük analizi, topic analizi yapılmıştır. Çalışma sonuçları özellikle bilinçli farkındalık felsefesi ve pratiklerinin pazarlama alanında artarak önem kazandığını gösterir niteliktedir. Araştırmanın bulgularının hem pazarlama uygulayıcıları hem de pazarlama akademisyenleri açısından önemli olduğu değerlendirilmektedir.

References

  • [1] Bayraktar, A. & Oly Ndubisi, N. (2014). The role of organizational mindfulness in firms’ globalization and global market performance. Journal of Research in Marketing and Entrepreneurship, 16(1), 26–46. https://doi.org/10.1108/jrme-10-2013-0029
  • [2] Ben Haobin, Y., Huiyue, Y., Peng, L., & Fong, L. H. N. (2021). The impact of hotel servicescape on customer mindfulness and brand experience: The moderating role of length of stay. Journal of Hospitality Marketing & Management, 30(5), 592-610.
  • [3] Brunel, F., & Dong, W. (2006). The role of mindfulness in consumer behavior. ACR North American Advances.
  • [4] Chab P. (2009) Mindful International Advertising: An Empirical Analysis of the Hollywood Major Studios' Advertising Practices in Europe, Suedwestdeutscher Verlag fuer Hochschulschriften.
  • [5] Dutton S. (2023) Mindful Communication + Customer Experience (CX): The ‘WOW factor!’, https://scottdutton.com.au/mindful-customer-experience/, Accessed at: 21.02.2023.

BIBLIOGRAPHIC ANALYSIS OF MINDFULNESS CONCEPT IN MARKETING LITERATURE

Year 2023, Volume: 9 Issue: 1, 1 - 13, 30.04.2023

Abstract

In this study, the bibliographic analysis was used to examine the publications that relate marketing to the approach of mindfulness, which has been on the agenda in recent years in the literature, especially in the fields of psychology and health care. The study examined publications in the Web of Science Core Collection Database. 291 publications originating between 1990 and March 2023 were included in the study. The quality of the collected data was first assessed in the analyzes performed with the Biblioshiny software using the R Based Bibliometrix database. Then publication trends, country analyzes, keyword analyzes, and topic analyzes were performed. The results of the study show that the philosophy and practices of mindfulness are becoming increasingly important in the field of marketing. The results of the study are relevant to both marketing practitioners and marketing scholars.

References

  • [1] Bayraktar, A. & Oly Ndubisi, N. (2014). The role of organizational mindfulness in firms’ globalization and global market performance. Journal of Research in Marketing and Entrepreneurship, 16(1), 26–46. https://doi.org/10.1108/jrme-10-2013-0029
  • [2] Ben Haobin, Y., Huiyue, Y., Peng, L., & Fong, L. H. N. (2021). The impact of hotel servicescape on customer mindfulness and brand experience: The moderating role of length of stay. Journal of Hospitality Marketing & Management, 30(5), 592-610.
  • [3] Brunel, F., & Dong, W. (2006). The role of mindfulness in consumer behavior. ACR North American Advances.
  • [4] Chab P. (2009) Mindful International Advertising: An Empirical Analysis of the Hollywood Major Studios' Advertising Practices in Europe, Suedwestdeutscher Verlag fuer Hochschulschriften.
  • [5] Dutton S. (2023) Mindful Communication + Customer Experience (CX): The ‘WOW factor!’, https://scottdutton.com.au/mindful-customer-experience/, Accessed at: 21.02.2023.
There are 5 citations in total.

Details

Primary Language English
Subjects Economics
Journal Section Research Article
Authors

İlkay Karaduman 0000-0003-4314-7590

Early Pub Date September 29, 2023
Publication Date April 30, 2023
Published in Issue Year 2023 Volume: 9 Issue: 1

Cite

APA Karaduman, İ. (2023). BIBLIOGRAPHIC ANALYSIS OF MINDFULNESS CONCEPT IN MARKETING LITERATURE. Florya Chronicles of Political Economy, 9(1), 1-13.


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