7 HAZİRAN 2015 GENEL SEÇİMLERİ BAĞLAMINDA ELAZIĞ MİLLETVEKİLİ ADAY ADAYLARININ SEÇİM AFİŞLERİNİN ANALİZİ
Abstract
Politik
iletişim modernizmin getirdiği ciddi bir dönüşümün etkisi altındadır. Bu
dönüşümün politik iletişimdeki etkilerinin gözlenebildiği iki alan görsel
kültürün yükselişi ve kişiselleşmedir. Politik iletişimin geldiği bu yeni
ortamda seçim afişleri de önemli bir role sahiptir. Özellikle yerel adayların
kullandığı seçim afişleri hem görsel hem yazılı içerikleriyle bu anlamda önemli
özelliklere sahiptir. Bu afişlerin şehirde sergilendiği mekânların çeşitliliği bu
nedenle oldukça önemlidir. Çünkü böylelikle bu afişler yurttaşların günlük
hayat deneyimi içerisinde önemli bir role sahip olmaktadır. Ayrıca bu afişlerin
içerikleri politikadaki kişiselleşme eğilimini de destekleyebilmektedir. Bu
kapsamda bu çalışmada 7 Haziran 2015 tarihinde yapılan Milletvekili Genel
Seçimleri öncesinde, Elazığ’daki milletvekilleri aday adaylarının seçim
afişleri nicel ve nitel içerik analizi yöntemiyle analiz edilmiştir. Çalışma
kapsamında iki temel soruya cevap aranmıştır: 1- Posterler şehirde mekânsal
olarak nasıl dağıtılmıştır? 2- Posterlerin içerikleri kişiselleşme eğilimlerini
yansıtmakta mıdır? Sonuçta yerel düzeyde hem görsel kültürün hakim olmaya
başlaması hem de bir kişiselleşme eğiliminden bahsedilebileceği ortaya
konulmuştur.
References
- Bennett, W. Lance (2012), “The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation”, The Annals of the American Academy, 644: 20-38.
- Bennett, W. Lance ve Jarol B. Manheim (2004), “The Big Spin: Strategic Communication and the Transformation of Pluralist Democracy”, içinde Mediated Politics Communication in the Future of Democracy, W. Lance Bennett ve Robert M.Entman (der.), Cambridge: Cambridge University Press, s. 279-298.
- Bennett, W. Lance ve Segerberg, Alexandra (2012), “The Logic of Connective Action”, Information, Communication and Society, 15(5): 739-768.
- Bulck, Jan Van den (1993), “Estimating the Success of Political Communication Strategies: The Case of Political Poster Impact in a Belgian Election”, European Journal of Communication, 8: 471-489.
- Champagne, Patrick (1995), “Kamuoyu Yoklamaları, Oy Kullanma ve Demokrasi.” içinde Kamouyu Kimin Oyu?. Hülya tufan (der.) , İstanbul: Kesit, s.142-176
- Edelman, Murray (1985), The Symbolic Uses of Politics, USA: Illini Books
- Edelman, Murray (1998), Constructing The Political Spectacle, Chicago: Chicago Press. election?”, Parliamentary Affairs, 63 (4): 802-817
- Enli, Gunn Sara ve Skogerbo, Eli (2013), “Personalized Campaigns in Party- Centred Politics”, Information, Communication and Society, 16 (5): 757-774.
- Fourie, Lynnette M. (2008), “South African Election Posters: Reflecting the Maturing of a Democracy?”, Communicatio: South African journal for Communication Theory and Research, 34(2): 222-237.
- Gurevitch, Michael ve Kavoori, Anandom P. (1992), “Television Spectacles as Politics.” Communication Monographs, 59: 415-420.
- Habermas, Jurgen (2004), İdeloji Olarak Teknik ve Bilim, Mustafa Tüzel (çev.). İstanbul: Yapı Kredi Yayınları.
- İlaslan, Süleyman (2014) “Türkiye'de Televizyon Yayıncılığının Kuruluşu Üzerine Temel Tartışmalar: Kalkınma, Eğitim ve Milli Güvenlik”, SBF Dergisi, 69 (3): 481-510
- İlaslan, Süleyman (2016), “Popüler Tarih Dizileri Bağlamında Televizyonda Tarih İnşası ve Politik Tartışmalar”, Kültür ve İletişim, 37: 3-21.
- Kaase, Max (1994), “Is There Personalization in Politics? Candidates and Voting Behaviour in Germany.” International Political Science Review, 15 (3): 211- 230.
- Langer, Ana Ines (2007), “A Historical Explanation of the Personalization of Politics in the Print Media: The British Prime Ministers (1945- 1999)”, Parliamentary Affairs, 60 (3): 371-387.
- Lewis, Jonathan ve Masshardt, Brian J. (2002), “Election Posters in Japan”, Japan Forum, 14 (3): 373-404.
- Mancini, Paola ve Swanson, David L. (1996), “Politics, Media and Modern Democracy: Introduction.” içinde Politics, Media and Modern Democracy. David L. Swanson ve Paolo Mancini (der), Westprot, CT: Praeger, s.1-26.
- Mazzoleni, Gianpietro ve Schulz, Winfried (1999), "Mediatization' Of Politics: A Challenge For Democracy?", Political Communication, 16 (3): 247-261.
- Meyer, Thomas(2002), Medya Demokrasisi, Ahmet Fethi (çev.), Ankara: Phoenix.
- Nimmo, Dan ve James, E. Combs (1983), Mediated Political Realities, Newyork: Longman Inc.
- Rawnsley, Gary D. (2005), Political Communication and Democracy, New York: Palgrave Macmillan
- Vliegenthart, Rens (2012), “The Professionalization of Political Communication? A Longitudinal Analysis of Dutch Election Campaign Posters”, American Behavioral Sciencist, 56 (2): 135-150.
- Wrind, D ve Ward, S (2010), “The Media and The 2010 Campaign: The Television Election?”, Parliamentary Affairs, C.63, S.4, s. 802-817
Analysing The Election Posters of Candidate for Nomination of Representative in Elazığ in The Context of June 7th. 2015 General Election
Abstract
Modernism has big affects on political communication. There
is a big visualization and personalization tendency in political communication.
Election posters are very important tools in this new era. Especially promoting
the local candidates, campaign posters have an active role in internalization
of the campaign statement as well as keeping the leadership statement with
their visual and written content. These
mentioned campaign posters used by local candidates deserve more attention in
terms of the sites they are places in the city because campaign posters can be
placed in many places in the cities thanks to their structure. This situation
may enable the posters to be effective on people’s political experiences. In
this scope, the campaign posters of local candidates in Elazığ during June 7th,
2015 national elections in Turkey were examined. In the research, answers for
two main questions were searched: 1- What is the diversity of the sites and
their scopes where the posters are placed in the city? 2 – Does the content of
the posters reflect the personalized? This study employing qualitative and
quantitative content analysis to answer these questions. In the end an
important trend of personalization and the rising of visual culture was made
clear in the end the local level.
References
- Bennett, W. Lance (2012), “The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation”, The Annals of the American Academy, 644: 20-38.
- Bennett, W. Lance ve Jarol B. Manheim (2004), “The Big Spin: Strategic Communication and the Transformation of Pluralist Democracy”, içinde Mediated Politics Communication in the Future of Democracy, W. Lance Bennett ve Robert M.Entman (der.), Cambridge: Cambridge University Press, s. 279-298.
- Bennett, W. Lance ve Segerberg, Alexandra (2012), “The Logic of Connective Action”, Information, Communication and Society, 15(5): 739-768.
- Bulck, Jan Van den (1993), “Estimating the Success of Political Communication Strategies: The Case of Political Poster Impact in a Belgian Election”, European Journal of Communication, 8: 471-489.
- Champagne, Patrick (1995), “Kamuoyu Yoklamaları, Oy Kullanma ve Demokrasi.” içinde Kamouyu Kimin Oyu?. Hülya tufan (der.) , İstanbul: Kesit, s.142-176
- Edelman, Murray (1985), The Symbolic Uses of Politics, USA: Illini Books
- Edelman, Murray (1998), Constructing The Political Spectacle, Chicago: Chicago Press. election?”, Parliamentary Affairs, 63 (4): 802-817
- Enli, Gunn Sara ve Skogerbo, Eli (2013), “Personalized Campaigns in Party- Centred Politics”, Information, Communication and Society, 16 (5): 757-774.
- Fourie, Lynnette M. (2008), “South African Election Posters: Reflecting the Maturing of a Democracy?”, Communicatio: South African journal for Communication Theory and Research, 34(2): 222-237.
- Gurevitch, Michael ve Kavoori, Anandom P. (1992), “Television Spectacles as Politics.” Communication Monographs, 59: 415-420.
- Habermas, Jurgen (2004), İdeloji Olarak Teknik ve Bilim, Mustafa Tüzel (çev.). İstanbul: Yapı Kredi Yayınları.
- İlaslan, Süleyman (2014) “Türkiye'de Televizyon Yayıncılığının Kuruluşu Üzerine Temel Tartışmalar: Kalkınma, Eğitim ve Milli Güvenlik”, SBF Dergisi, 69 (3): 481-510
- İlaslan, Süleyman (2016), “Popüler Tarih Dizileri Bağlamında Televizyonda Tarih İnşası ve Politik Tartışmalar”, Kültür ve İletişim, 37: 3-21.
- Kaase, Max (1994), “Is There Personalization in Politics? Candidates and Voting Behaviour in Germany.” International Political Science Review, 15 (3): 211- 230.
- Langer, Ana Ines (2007), “A Historical Explanation of the Personalization of Politics in the Print Media: The British Prime Ministers (1945- 1999)”, Parliamentary Affairs, 60 (3): 371-387.
- Lewis, Jonathan ve Masshardt, Brian J. (2002), “Election Posters in Japan”, Japan Forum, 14 (3): 373-404.
- Mancini, Paola ve Swanson, David L. (1996), “Politics, Media and Modern Democracy: Introduction.” içinde Politics, Media and Modern Democracy. David L. Swanson ve Paolo Mancini (der), Westprot, CT: Praeger, s.1-26.
- Mazzoleni, Gianpietro ve Schulz, Winfried (1999), "Mediatization' Of Politics: A Challenge For Democracy?", Political Communication, 16 (3): 247-261.
- Meyer, Thomas(2002), Medya Demokrasisi, Ahmet Fethi (çev.), Ankara: Phoenix.
- Nimmo, Dan ve James, E. Combs (1983), Mediated Political Realities, Newyork: Longman Inc.
- Rawnsley, Gary D. (2005), Political Communication and Democracy, New York: Palgrave Macmillan
- Vliegenthart, Rens (2012), “The Professionalization of Political Communication? A Longitudinal Analysis of Dutch Election Campaign Posters”, American Behavioral Sciencist, 56 (2): 135-150.
- Wrind, D ve Ward, S (2010), “The Media and The 2010 Campaign: The Television Election?”, Parliamentary Affairs, C.63, S.4, s. 802-817
Details
| Journal Section | Issue |
|---|---|
| Authors | |
| Publication Date | July 30, 2016 |
| Submission Date | March 18, 2016 |
| Published in Issue | Year 2016 Volume: 26 Issue: 2 |