İkili Sözel Gösterim Tabanlı Bilişsel Haritanın Tedarik Zinciri Konfigürasyonunda Kullanımı

Yıl 2021, Cilt: 33 Sayı: 1, 233 - 241, 15.02.2021

Nazlı Göker Mehtap Dursun

https://doi.org/10.35234/fumbd.786143

Öz

Günümüz rekabetçi pazar koşulları ve gelişmiş organizasyonel yapı firmaları tedarik zincirlerini daha verimli bir şekilde tasarlamaya yönlendirmektedir. Tedarik zinciri, artan küresel yetkinlik ve etkinlik kavramları nedeniyle daha önemli hale gelmektedir. Bu nedenle, şirketler için en iyi tedarik zinciri konfigürasyonunu (TZK) bulmak kritik durumdadır. Bu çalışmada riske karşı verilebilecek en uygun reaksiyonu belirlemek için tedarik zinciri yönetimi faktörleri incelenmektedir. İkili sözel gösterim modeli ve sözel hiyerarşiler, karar vericilerden farklı ölçekler kullanılarak elde edilen bilgilerin değerlendirme sürecinde kullanılmıştır. TZK'deki en önemli faktörleri belirlemek için bulanık bilişsel harita (BBH) metodolojisi uygulanmıştır. BBH metodolojisi, faktörler arasındaki sebep-sonuç ilişkilerinden, pozitif ve negatif ilişkilerden ve kesin veri eksikliğinden dolayı uygundur. Uygulama, Türkiye'nin en büyük üreticileri arasında yer alan bir otomobil fabrikasında gerçekleştirilmiş ve sonuçlar analiz edilmiştir.

Anahtar Kelimeler

Bulanık bilişsel harita, bulanık karar verme, ikili sözel gösterim modeli, sözel hiyerarşiler, tedarik zinciri konfigürasyonu, tedarik zinciri yönetimi

Destekleyen Kurum

Galatasaray Üniversitesi Bilimsel Araştırma Projeleri

Proje Numarası

FBA-2020-1024

Teşekkür

Bu çalışma Galatasaray Üniversitesi Bilimsel Araştırma Projesi (Proje No: FBA-2020-1024) tarafından desteklenmektedir.

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