Statü Temelli Turizm Tüketimine Teorik Bir Bakış

Year 2019, , 470 - 487, 31.10.2019

Buket Buluk , Sabri Haluk Erdem

https://doi.org/10.32958/gastoria.579860

Abstract

Turizm yazınında, seyahat tercihlerinin çoğunlukla
statüye göre modellendiği yönündeki araştırmaların varlığına rağmen, konu ile
ilgili yapılan yazın taraması sonucunda statüye dayalı turizm tüketimine
yönelik çalışmaların yabancı yazında birkaç çalışma ile sınırlı kaldığı
görülürken; Türkçe yazında ise konuya yönelik teorik ya da ampirik bir
çalışmaya rastlanmamıştır. Yapılan araştırmalar, turistlerin konforsuz bir
seyahat veya fiziksel zorluklara hazır olmamaları pahasına dahi olsa,
gerçekleştirmek istedikleri faaliyetlerin kendilerine statü ve prestij
kazandıracak olması nedeniyle birtakım turistik faaliyetlere
katılabileceklerini göstermiştir. Dünyadaki artışına paralel olarak, ülkemizde
de lüks turizm destinasyonlarındaki, türlerindeki ve lüks segmentteki konaklama
işletmelerindeki artış da göz önüne alınarak; statü temelli turizm tüketimi
konusunun teorik anlamda ele alınmasının, özellikle yerli yazındaki boşluğu
doldurması ve konu ile ilgili ileride yapılacak ampirik çalışmalara kaynak
oluşturması açısından önemli olduğu düşünülmektedir. Çalışmanın ayrıca, turizm
pazarlamacılarına ve destinasyon yöneticilerine de lüks turistik ürünler
konusunda etkili pazarlama stratejileri geliştirmeleri açısından fikir
verebileceği düşünülmektedir. 

Keywords

Statü, Tüketim, Statü Temelli Turizm Tüketimi

Supporting Institution

YOKTUR

Project Number

YOKTUR

Thanks

YOKTUR

A Theoretical Overview of Status Based Tourism Consumption

Abstract

• Despite the existence of researches which
  show that tourism preferences are mostly modeled according to status in
  the literature, it is observed that studies on tourism based on status as
  a result of literature review are limited to a few studies in foreign
  literature. It is also seen that there is also no theoretical or empirical
  study on status based tourism consumption in the Turkish literature.
  Researches has shown that even if the tourists are not ready for an
  uncomfortable travel or physical difficulties, they can participate in
  some touristic activities due to the fact that the activities they want to
  perform will give them status and prestige. In parallel to the increase in
  the world, taking into account the increase of luxury tourism
  destinations, types and accommodation establishments in the luxury segment
  in our country; the theoretical consideration of status-based tourism
  consumption is thought to be important especially in terms of filling the
  gap in domestic literature and providing a source for future empirical
  studies. It is also thought that the study will provide an opportunity for
  tourism marketers and destination managers to develop effective marketing
  strategies for luxury touristic products.

Keywords

Status, Consumption, Status-Based Tourism Consumption

Project Number

YOKTUR

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