Evaluation of Web Pages of Non-Profit Organizations in the Context of Customer Orientation

Yıl 2020, Cilt: 4 Sayı: 8, 197 - 210, 15.12.2020

Mustafa Ece , Muhammet Ali Tiltay

https://doi.org/10.31006/gipad.732851

Öz

In this study, the extent to which customer-oriented non-profit organizations operating in Turkey aimed to evaluate web pages that they have a point of view. In line with the purpose, in addition to the organizations that received tax exemption by the Revenue Administration, non-profit organizations in Turkish literature were included in the study. In this context, the web pages of 60 organizations that provide online donations from 291 organizations examined were analyzed using the content analysis method within the framework of the criteria determined based on the relevant literature. As a result of the research, web pages generally provide criteria such as logo, contact information, socket level security protocol (SSL) and social media connections, but possess flashing area on the web page, online membership-discussion area-questionnaire and catalog- They were found to be incomplete in criteria such as including areas such as brochures. It has been determined that the web pages of non-profit organizations are not designed in a customer-oriented manner in accordance with the determined criteria. The study provides conclusions about providing according to the related literature and practitioners.

Anahtar Kelimeler

Non-Profit Organizations, Costumer Orientation, Web Pages

Kâr Amaçsız Örgütlerin Web Sayfalarının Müşteri Odaklılık Bağlamında Değerlendirilmesi

Öz

Bu çalışmada Türkiye’de faaliyet gösteren kâr amaçsız örgütlerin web sayfaları bağlamında hangi ölçüde müşteri odaklı bir bakış açısına sahip olduklarının değerlendirilmesi amaçlanmıştır. Amaç doğrultusunda Gelir İdaresi Başkanlığı tarafından vergi muafiyeti alan kâr amaçsız örgütlere ek olarak Türkçe yazında konu alınan kâr amaçsız örgütlere çalışmada yer verilmiştir. Bu bağlamda incelenen 291 örgütten çevrimiçi bağış yapabilme imkânı sunan 60 örgütün web sayfaları ilgili yazından hareketle belirlenen ölçütler çerçevesinde içerik analizi yöntemi kullanılarak incelenmiştir. Araştırma neticesinde web sayfalarının genel olarak logo, iletişim bilgisi, soket düzeyi güvenlik protokolü (SSL) bulundurma ve sosyal medya bağlantılarına yer verme gibi ölçütleri sağladığı, ancak web sayfasında yanıp sönen alan bulundurma, çevrimiçi üyelik-tartışma alanı-anket gibi unsurları bulundurma ve katalog-broşür gibi alanları içerme gibi ölçütlerde eksik kaldıkları görülmüştür. Belirlenen ölçütler çerçevesinde kâr amaçsız örgütlerin web sayfalarının yeterince müşteri odaklı bir biçimde tasarlanmadıkları saptanmıştır.

Anahtar Kelimeler

Kar Amaçsız Örgütler, Müşteri Odaklılık, Web Sayfaları

Kaynakça

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