KRİPTO PARALARA YATIRIM NİYETİNİ ETKİLEYEN BAZI FAKTÖRLERİN İNCELENMESİ

Abstract

Merkezi bir otorite tarafından yönetilmeyen ve finansal getirisi yüksek olan kripto paralara olan ilgi her geçen gün artmaktadır. Gelecekte ekonomik sistemi önemli ölçüde etkileyecek bu dijital varlıklara yatırım yapan yatırımcı sayısı, son yıllarda hem dünya da hem de Türkiye’de çok hızlı bir ivme ile artmıştır. Kripto paraya yatırım yapmak isteyen kişiler çok farklı stratejiler izlemekte ve zaman zaman karşılaşacağı risklerden endişe etmektedir. Bu çalışmanın amacı, kripto paraya ilgi duyan yatırımcıların, yatırım niyetini etkileyen bazı faktörlerin incelenmesidir. Çalışmada Türkiye'nin çeşitli illerinde yaşayan 430 kişi ile çevrimiçi anket yapılmıştır. Toplanan veriler, SPSS ve AMOS paket programları ile yapısal eşitlik modellemesi kullanılarak analiz edilmiştir. Araştırma sonuçlarına göre kripto paralara yatırım niyeti olan yatırımcıların kripto paralar hususunda finansal okuryazarlığının, aracı kurumlara ve kripto para birimlerine duydukları güveninin ve karşılaştığı sosyal etkinin kripto paralara yatırım niyetine anlamlı ve pozitif etkisi olduğu görülmüştür. Diğer taraftan, bu yatırımcıların kripto para yatırımlarında algıladığı riskin kripto para yatırım niyetine anlamlı ancak negatif bir etkisi olduğu belirlenmiştir. Ayrıca kripto para yatırımcılarının kripto paralara karşı gösterdiği sürü davranışlarının ve fiyat bilinçlerinin yatırım niyetine herhangi bir etkisinin olmadığı tespit edilmiştir.

Keywords

• kripto para
• yatırım niyeti
• finansal okuryazarlık
• algılanan risk
• sürü davranışı

EXAMINING OF SOME FACTORS AFFECTING THE INTENTION TO INVEST IN CRYPTOCURRENCIES

Abstract

The interest in cryptocurrencies, which are not managed by a central authority and have high financial returns, is increasing daily. The number of investors investing in these digital assets, which will significantly affect the economic system in the future, has expanded rapidly in the world and Turkey in recent years. People who want to invest in crypto money follow very different strategies and are worried about the risks they will face from time to time. In this direction, the study aims to examine the factors that affect the investment intention of investors interested in crypto money. Thus, an online survey was conducted with 430 people living in various provinces of Turkey. The collected data were analyzed by structural equation modeling with SPSS and AMOS package programs. According to the results of the research, it has been seen that the financial literacy, trust in brokerages and cryptocurrencies, and social influence of the investors who intend to invest in cryptocurrencies have a significant and positive effect on the intention to invest in cryptocurrencies. On the other hand, it has been determined that the perceived risk by these investors regarding cryptocurrencies has a significant but negative effect on the intention to invest in cryptocurrencies. In addition, it has been determined that the herd behavior and price awareness of crypto money investors against cryptocurrencies do not affect investment intention.

Keywords

• cryptocurrency
• investment intention
• financial literacy
• perceived risk

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