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İbrahim Halil Efendioğlu Assoc. Prof. Dr. GAZİANTEP ÜNİVERSİTESİ
Publication 11 Review 37 CrossRef Cited 17 TR Dizin Cited 6
11 Publication
37 Review
17 CrossRef Cited
6 TR Dizin Cited
0000-0002-4968-375X
57222465503

Research Fields

Digital Marketing Marketing Management Artificial Intelligence (Other) Consumer Behaviour Marketing Communications Marketing (Other) Artificial Intelligence in Marketing AI Marketing AI-Driven Marketing

Institution

GAZİANTEP ÜNİVERSİTESİ

Popular Publications

THE EVALUATION OF AI INTEGRATION IN INNOVATIVE DIGITAL MARKETING STRATEGIES
Authors: İbrahim Halil Efendioğlu
Published: 2023 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1820
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1693

0

2

1693

Factors Affecting Electric Vehicle Purchasing Intention
Authors: İbrahim Halil Efendioğlu
Published: 2024 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1124491
CITED 11 FAVORITE 2 TOTAL DOWNLOAD COUNT 2860

11

2

2860

TRENDS IN ARTIFICIAL INTELLIGENCE MARKETING: A BIBLIOMETRIC ANALYSIS
Authors: İbrahim Halil Efendioğlu
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 716

0

2

716

Examining the Relationship Between Social Media Influencers and Followers
Authors: İbrahim Halil Efendioğlu , Bekir Değirmenci , Filiz Çayırağası
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1126695
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1636

0

2

1636

CEP TELEFONU SATIN ALMA KARARINDA MARKANIN ETKİSİ: Y KUŞAĞI TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA
Authors: İbrahim Halil Efendioğlu , Adnan Talha Mutlu, Yakup Durmaz
Published: 2020 , Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2093

0

1

2093

Publications

A Systematic Literature Review of Zero, First, Second, and Third-Party Data in Digital Marketing: The Post-Cookie Era
Authors: İbrahim Halil Efendioğlu
Published: 2026 , Journal of Economics Business and Finance Research
DOI: 10.38009/ekimad.1795729
FAVORITE 1 TOTAL DOWNLOAD COUNT 1482

1

1482

Marketing and Data Privacy: A Bibliometric Analysis
Authors: İbrahim Halil Efendioğlu
Published: 2024 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.1487961
FAVORITE 1 TOTAL DOWNLOAD COUNT 1121

1

1121

Factors Affecting Electric Vehicle Purchasing Intention
Authors: İbrahim Halil Efendioğlu
Published: 2024 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1124491
FAVORITE 2 TOTAL DOWNLOAD COUNT 2860

2

2860

PERSONALIZED MARKETING WITH A SYSTEMATIC LITERATURE REVIEW
Authors: İbrahim Halil Efendioğlu
Published: 2023 , Toplum Ekonomi ve Yönetim Dergisi
DOI: 10.58702/teyd.1353285
FAVORITE 0 TOTAL DOWNLOAD COUNT 4310

0

4310

TRENDS IN ARTIFICIAL INTELLIGENCE MARKETING: A BIBLIOMETRIC ANALYSIS
Authors: İbrahim Halil Efendioğlu
Published: 2023 ,
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 716

2

716

The Effect of Response Alternatives in Likert Type Scales Used Marketing Research on Reliability
Authors: Tamer Baran , İbrahim Halil Efendioğlu , Bekir Özkan , Fatih Koç
Published: 2023 , İşletme
DOI: 10.57116/isletme.1344600
FAVORITE 1 TOTAL DOWNLOAD COUNT 1634

1

1634

THE EVALUATION OF AI INTEGRATION IN INNOVATIVE DIGITAL MARKETING STRATEGIES
Authors: İbrahim Halil Efendioğlu
Published: 2023 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1820
FAVORITE 2 TOTAL DOWNLOAD COUNT 1693

2

1693

The Examination of Purchase Intention for Organic Food in Internet Shopping from the Perspective of the Theory of Planned Behavior
Authors: İbrahim Halil Efendioğlu , Gökhan Akel , Kamile Elmasoğlu , Dilek Aydoğdu , Okan Koç
Published: 2023 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1280289
FAVORITE 1 TOTAL DOWNLOAD COUNT 1594

1

1594

Examining the Relationship Between Social Media Influencers and Followers
Authors: İbrahim Halil Efendioğlu , Bekir Değirmenci , Filiz Çayırağası
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1126695
FAVORITE 2 TOTAL DOWNLOAD COUNT 1636

2

1636

EXAMINING OF SOME FACTORS AFFECTING THE INTENTION TO INVEST IN CRYPTOCURRENCIES
Authors: İbrahim Halil Efendioğlu
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.1162973
FAVORITE 0 TOTAL DOWNLOAD COUNT 1701

0

1701

CEP TELEFONU SATIN ALMA KARARINDA MARKANIN ETKİSİ: Y KUŞAĞI TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA
Authors: İbrahim Halil Efendioğlu , Adnan Talha Mutlu, Yakup Durmaz
Published: 2020 , Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2093

1

2093

Articles published in
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Economics Business and Finance Research
Journal of Economics Business and Finance Research
Kocaeli University Journal of Social Sciences
Kocaeli University Journal of Social Sciences
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Alanya Academic Review
Alanya Academic Review
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
İşletme
İşletme
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Editorship
Gaziantep Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gaziantep Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Section Editor
Editorial Board Memberships
Gaziantep Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gaziantep Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Reviews

19 Mayıs Sosyal Bilimler Dergisi
19 Mayıs Sosyal Bilimler Dergisi
Adıyaman Üniversitesi Mühendislik Bilimleri Dergisi
Adıyaman Üniversitesi Mühendislik Bilimleri Dergisi
Adıyaman Üniversitesi Sağlık Bilimleri Dergisi
Adıyaman Üniversitesi Sağlık Bilimleri Dergisi
Alanya Academic Review
Alanya Academic Review
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bulletin of Economic Theory and Analysis
Bulletin of Economic Theory and Analysis
Current Research in Social Sciences
Current Research in Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dogus University Journal
Dogus University Journal
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
İşletme
İşletme
International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Review of Economics and Management
International Review of Economics and Management
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Research in Business
Journal of Research in Business
Journal of Social Sciences Institute
Journal of Social Sciences Institute
Necmettin Erbakan Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
Necmettin Erbakan Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Sosyoekonomi
Sosyoekonomi

Publications

Factors Affecting Electric Vehicle Purchasing Intention
Authors: İbrahim Halil Efendioğlu
Published: 2024 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1124491
CITED 11 FAVORITE 2 TOTAL DOWNLOAD COUNT 2860

11

2

2860

PERSONALIZED MARKETING WITH A SYSTEMATIC LITERATURE REVIEW
Authors: İbrahim Halil Efendioğlu
Published: 2023 , Toplum Ekonomi ve Yönetim Dergisi
DOI: 10.58702/teyd.1353285
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 4310

1

0

4310

The Effect of Response Alternatives in Likert Type Scales Used Marketing Research on Reliability
Authors: Tamer Baran , İbrahim Halil Efendioğlu , Bekir Özkan , Fatih Koç
Published: 2023 , İşletme
DOI: 10.57116/isletme.1344600
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1634

1

1

1634

The Examination of Purchase Intention for Organic Food in Internet Shopping from the Perspective of the Theory of Planned Behavior
Authors: İbrahim Halil Efendioğlu , Gökhan Akel , Kamile Elmasoğlu , Dilek Aydoğdu , Okan Koç
Published: 2023 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1280289
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1594

2

1

1594

EXAMINING OF SOME FACTORS AFFECTING THE INTENTION TO INVEST IN CRYPTOCURRENCIES
Authors: İbrahim Halil Efendioğlu
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.1162973
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1701

2

0

1701

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