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İbrahim Halil Efendioğlu Assoc. Prof. Dr. GAZİANTEP ÜNİVERSİTESİ
Publication 8 Review 10 CrossRef Cited 2 TR Dizin Cited 2
8 Publication
10 Review
2 CrossRef Cited
2 TR Dizin Cited

Research Fields

Digital Marketing Consumer Behaviour Marketing (Other) Yapay Zeka Pazarlaması

Bio

Assoc. Prof. Dr. İbrahim Halil Efendioğlu holds a bachelor's degree from the Department of Computer Engineering at Mersin University. He completed his master's degree at Gazi University and received his Ph.D. from the Department of Business Administration at Hasan Kalyoncu University. Currently, Efendioğlu is a faculty member in the Department of Business Administration at the Faculty of Economics and Administrative Sciences at Gaziantep University. He has publications indexed in SSCI and Scopus, featured in prestigious journals and books. His research areas include artificial intelligence marketing, digital marketing, and consumer behavior.

Institution

GAZİANTEP ÜNİVERSİTESİ

Popular Publications

Factors Affecting Electric Vehicle Purchasing Intention
DOI: 10.17336/igusbd.1124491
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 147

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THE EVALUATION OF AI INTEGRATION IN INNOVATIVE DIGITAL MARKETING STRATEGIES
DOI: 10.17261/Pressacademia.2023.1820
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 445

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PERSONALIZED MARKETING WITH A SYSTEMATIC LITERATURE REVIEW
DOI: 10.58702/teyd.1353285
FAVORITE 0 TOTAL DOWNLOAD COUNT 745

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THE EVALUATION OF AI INTEGRATION IN INNOVATIVE DIGITAL MARKETING STRATEGIES
DOI: 10.17261/Pressacademia.2023.1820
FAVORITE 1 TOTAL DOWNLOAD COUNT 445

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632

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