Assoc. Prof. Dr. İbrahim Halil Efendioğlu holds a bachelor's degree from the Department of Computer Engineering at Mersin University. He completed his master's degree at Gazi University and received his Ph.D. from the Department of Business Administration at Hasan Kalyoncu University. Currently, Efendioğlu is a faculty member in the Department of Business Administration at the Faculty of Economics and Administrative Sciences at Gaziantep University. He has publications indexed in SSCI and Scopus, featured in prestigious journals and books. His research areas include artificial intelligence marketing, digital marketing, and consumer behavior.