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Yakup Durmaz Dr. KILIS 7 ARALIK UNIVERSITY
Publication 13 Review 3 CrossRef Cited 42 TR Dizin Cited 65
13 Publication
3 Review
42 CrossRef Cited
65 TR Dizin Cited

Research Fields

Digital Marketing Marketing Research Methodology Advertising Studies Marketing Communications Industrial Marketing Advertisement Digital Advertising Sales Management Service Marketing Consumer Behaviour Marketing Consumer-Oriented Product or Service Development Intercultural Communication International Marketing Advertising Product and Brand Management Customer Relationship Management Entrepreneurship

Institution

KILIS 7 ARALIK UNIVERSITY

Popular Publications

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.406708
CITED 8 FAVORITE 2 TOTAL DOWNLOAD COUNT 3130

8

2

3130

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2281

6

2

2281

TÜKETİCİNİN TATMİNİ İLE SATIN ALMA DAVRANIŞLARINI ETKİLEYEN FAKTÖRLERE BÜTÜNLEŞİK YAKLAŞIM VE ADIYAMAN İLİNDE BİR ALAN ÇALIŞMASI
Authors: Yrd. Doç. Dr. Yavuz CÖMERT  Dr. Yakup Durmaz , Yavuz Cömert, Yakup Durmaz
Published: 2006 , Yaşar Üniversitesi E-Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 4975

0

2

4975

ALGILANAN TÜKETİCİ ETKİLİLİĞİNİN EKOLOJİK BİLİNÇLİ TÜKETİCİ DAVRANIŞI ÜZERİNE ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
Authors: Leyla Akdoğan, Yakup Durmaz , Bekir Değirmenci
Published: 2020 ,
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 4155

0

2

4155

Factors Affecting Food and Beverage Preferences of Young Consumers and A Research in Gaziantep Center
Authors: Yakup Durmaz , Mehmet Düzgün , Metin Sürme
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.555082
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2474

1

1

2474

Publications

THE MEDIATING ROLE OF ENVIRONMENTAL CONSCIOUSNESS IN THE EFFECT OF GREEN PRODUCT AWARENESS ON CONSUMER PURCHASE INTENTION
Authors: Çetin Çelik , Yakup Durmaz
Published: 2025 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.1581190
FAVORITE 1 TOTAL DOWNLOAD COUNT 633

1

633

The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry
Authors: Yakup Durmaz , Bülent Demirağ , Sinan Çavuşoğlu
Published: 2023 , Istanbul Business Research
DOI: 10.26650/ibr.2023.52.962096
FAVORITE 1 TOTAL DOWNLOAD COUNT 834

1

834

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
FAVORITE 2 TOTAL DOWNLOAD COUNT 2281

2

2281

Mediation Role of Brand Trust in the Relationship of Brand Authenticity in Brand Image and Brand Preference
Authors: Kazim Dağ , Yakup Durmaz
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.741062
FAVORITE 1 TOTAL DOWNLOAD COUNT 3670

1

3670

CEP TELEFONU SATIN ALMA KARARINDA MARKANIN ETKİSİ: Y KUŞAĞI TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA
Authors: İbrahim Halil Efendioğlu , Adnan Talha Mutlu, Yakup Durmaz
Published: 2020 , Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1954

1

1954

ALGILANAN TÜKETİCİ ETKİLİLİĞİNİN EKOLOJİK BİLİNÇLİ TÜKETİCİ DAVRANIŞI ÜZERİNE ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
Authors: Leyla Akdoğan, Yakup Durmaz , Bekir Değirmenci
Published: 2020 ,
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 4155

2

4155

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.540080
FAVORITE 1 TOTAL DOWNLOAD COUNT 2244

1

2244

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
FAVORITE 1 TOTAL DOWNLOAD COUNT 3181

1

3181

Factors Affecting Food and Beverage Preferences of Young Consumers and A Research in Gaziantep Center
Authors: Yakup Durmaz , Mehmet Düzgün , Metin Sürme
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.555082
FAVORITE 1 TOTAL DOWNLOAD COUNT 2474

1

2474

THE EFFECT OF INSTITUTIONALIZATION ON THE BRAND AND FIELD WORK IN DİYARBAKIR
Authors: Yakup Durmaz , Ali Açıkgöz
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.441840
FAVORITE 1 TOTAL DOWNLOAD COUNT 3399

1

3399

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.406708
FAVORITE 2 TOTAL DOWNLOAD COUNT 3130

2

3130

MODERN PAZARLMADA TÜKETİCİ MEMNUNİYETİ VE EVRENSEL TÜKETİCİ HAKLARI
Authors: Dr. Yakup Durmaz
Published: 2006 , Yaşar Üniversitesi E-Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4430

1

4430

TÜKETİCİNİN TATMİNİ İLE SATIN ALMA DAVRANIŞLARINI ETKİLEYEN FAKTÖRLERE BÜTÜNLEŞİK YAKLAŞIM VE ADIYAMAN İLİNDE BİR ALAN ÇALIŞMASI
Authors: Yrd. Doç. Dr. Yavuz CÖMERT  Dr. Yakup Durmaz , Yavuz Cömert, Yakup Durmaz
Published: 2006 , Yaşar Üniversitesi E-Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 4975

2

4975

Articles published in
Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Istanbul Business Research
Istanbul Business Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi
Safran Kültür ve Turizm Araştırmaları Dergisi
Safran Kültür ve Turizm Araştırmaları Dergisi

Publications

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2281

6

2

2281

Mediation Role of Brand Trust in the Relationship of Brand Authenticity in Brand Image and Brand Preference
Authors: Kazim Dağ , Yakup Durmaz
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.741062
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3670

4

1

3670

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.540080
CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 2244

11

1

2244

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
CITED 12 FAVORITE 1 TOTAL DOWNLOAD COUNT 3181

12

1

3181

Factors Affecting Food and Beverage Preferences of Young Consumers and A Research in Gaziantep Center
Authors: Yakup Durmaz , Mehmet Düzgün , Metin Sürme
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.555082
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2474

1

1

2474

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.406708
CITED 8 FAVORITE 2 TOTAL DOWNLOAD COUNT 3130

8

2

3130

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