Elektrikli Araç Satın Alma Niyetini Etkileyen Faktörler

Yıl 2024, , 106 - 122, 17.05.2024

İbrahim Halil Efendioğlu

https://doi.org/10.17336/igusbd.1124491

Öz

Yenilikçi bir teknoloji olan elektrikli araçlar, benzinli ve motorinli araçlarla karşılaştırıldığında, azaltılmış enerji tüketimi bakımından daha ekonomiktir. Ayrıca yeşil ekonomide öncü olan elektrikli araçların kullanımının artmasıyla, ulaşım emisyonlarının azalması beklenmektedir. Türkiye’de elektrikli araçların kullanımı her geçen gün yaygınlaşmakta, ancak tüketicilerin elektrikli otomobil satın alma kararında hangi faktörlerin ön plana çıkacağı pek belirgin değildir. Bu doğrultuda, çalışmanın amacı, Türkiye’de tüketicilerin elektrikli otomobil tercihinde algıladığı kullanışlılığın, kullanım kolaylığının, fiyatın, hedonik yenilikçiliğin ve çevresel kaygının elektrikli otomobil satın alma niyetine etkisini anlamaya çalışmaktır. Çalışmada 439 tüketiciden, çevrimiçi anket yoluyla veriler toplanmış ve yapısal eşitlik modellemesi ile analiz edilmiştir. Araştırmada elde edilen bulgulara göre en fazla algılanan kullanışlılığın, satın alma niyetini etkilediği tespit edilmiştir.

Anahtar Kelimeler

Elektrikli Araç, Elektrikli Otomobil, Kullanım Kolaylığı, Tüketici Yenilikçiliği, Çevresel Kaygı, Satın Alma Niyeti

Factors Affecting Electric Vehicle Purchasing Intention

Öz

Electric vehicles, which are an innovative technology, are more economical compared to gasoline and diesel vehicles due to their reduced energy consumption. In addition, it is expected that transportation emissions will decrease with the increase in the use of electric vehicles, which are pioneers in the green economy. The use of electric vehicle in Turkey is increasing day by day, but it is not clear which factors will be more prominent in consumers' decision to buy electric cars. In this direction, the aim of the study is to try to understand the effects of perceived usefulness, ease of use, price, hedonic innovation and environmental concern on the intention to buy electric cars, as perceived by consumers in choosing electric cars in Turkey. In the study, data were collected from 439 consumers through an online questionnaire and analyzed with structural equation modeling. According to the findings obtained in the research; It has been determined that perceived usefulness affects the purchase intention the most.

Anahtar Kelimeler

Electric Vehicle, Electric Car, Ease of Use, Consumer Innovation, Environmental Concern, Purchase İntention

Kaynakça

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