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Abstract

Women’s magazines are printed materials which entertain and inform women from different social backgrounds. They represent differing gender roles and female identity and create and flourish consumer culture for women. This study aims to depict how female identity and gender roles are represented in the advertisements, interviews with famous people and other pages. It is observed that all women’s magazines present an ideal women identity with an emphasis on slim and beautiful women bodies through their advertisements of clothes and cosmetics, diets, physical exercise alternatives etc… In this study, it is also observed that the magazines present the ideal female identity according to their regular customer’s socio-economic, and cultural characteristics. In this sense, while the Cosmopolitan portrays an ideal woman who is sexually active, independent and have a career, Seda Magazine portrays a woman who is a mother but also caries for her beauty, diet and being fashionable with a limited budget.

Keywords

• Women’s Magazines, Female Identity and Gender Ideology

Women’s Magazines, Gender Ideology And Female Identity

Abstract

Kadın dergileri, farklı sosyal alt yapılardan gelen kadınları eğlendiren ve bilgilendiren basılı materyallerdir. Bu dergiler, farklılaşan toplumsal cinsiyet rolleri ve kadın kimliklerini temsil eder. Bu çalışma, kadın kimliğinin ve toplumsal cinsiyet rollerinin, reklam, ünlülere mülakatlar ve diğer sayfalarda nasıl temsil edildiğini göstermeyi amaçlıyor. Bütün kadın dergilerinde, ideal kadın kimliğinin, giysi ve kozmetik reklamları, diyetler, fiziksel egzersiz alternatifleri yoluyla zayıf ve güzel kadın bedenlerine bir vurgu yapılayarak, sunulduğu gözlemlenmiştir. Bu çalışmada, ayrıca, dergilerin, ideal kadın kimliğini, düzenli okurlarının sosyo-ekonomik ve kültürel özelliklerine göre sundukları da gözlenmiştir. Bu anlamda, Cosmopolitan dergisi ideal kadın kadını, cinsel olarak aktif, bağımsız ve bir kariyeri olan biri olarak betimlerken; Seda dergisi, hem anne olan hem de kısıtlı bir bütçeyle; güzelliğine, beslenmesine ve modaya dikkat eden bir kadını betimliyor.

Keywords

• Kadın Dergileri, Kadın kimliği ve Toplumsal Cinsiyet Ideolojisi

References

1. BALLASTER, R., BEETHAM, M., FRAZER, E. and HEBRON, S.; (1991), Women’s Worlds: Ideology, Femininity, and the Women’s magazine, Macmillan, New York, 196p.
2. BEETHAM, M.; (1996), A Magazine of her own? Domesticity and Desire in Women’s magazine, 1800-1914, Routledge, London and New York, 256p.
3. FUNG Anthony; (2002), “Women’s Magazines: Construction of Identities and Cultural Consumption in Hong Kong”. Consumption, Markets and Culture, 5 (4), pp. 321-336.
4. MACHIN D. and THORNBORROW J.; (2006), “Lifestyle and the Depoliticisation of Agency: Sex as Power in Women’s Magazines”. Social Semiotics, 16 (1), pp. 173-188.
5. MACHIN D. and LEEUWEN T.; (2005), “Language style and lifestyle: the case of a global magazine”, Media, Culture & Society, 27(4), pp. 577–600.
6. MAGAZINES REVIEWED: Cosmopolitan, Nisan 2006 Elele, Nisan 2006
7. Madame Figaro, Nisan 2006 Marie Claire, Nisan 2006 Hülya, Nisan 2006 Seda, Nisan 2006