Maliyet Liderliği Stratejisi Kapsamında Değer Mühendisliği Tekniğinin Uygulanmasının Bir Model Vasıtasıyla Analiz Edilmesi

Altan Ayan

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Yıl 2013, Cilt: 4 Sayı: 7, 0 - , 01.01.2013

Öz

In this study conducted, firstly, cost leadership strategy is examined. Then, in the second section, value engineering technique is explained in extensive detail. In the third section, the implementation of value engineering technique in company production process examined through a model under the cost leadership strategy. Thus, value engineering technique is seen appropriate and advantageous for cost leader company. In addition to, the cost leader company can be more effective and competitive by implementing value engineering in production process.

Anahtar Kelimeler

Cost Leadership Strategy, Value Engineering, Functional Analysis, Competition, Strategy, Strategic Management

Kaynakça

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