Year 2012,
Volume: 1 Issue: 1, 67 - 70, 01.01.2012
Abstract
Chapter 6 concerns research in international strategy and marketing which has mainly gone from a multidomestic focus to a global focus. Reality seems to indicate that more and more multinational enterprises (MNEs) have been implementing regional strategies as opposed to either global or multi-domestic ones. Debate has been active over the last two decades on the reality of globalization and regionalization. This
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Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | January 1, 2012 |
| Published in Issue | Year 2012 Volume: 1 Issue: 1 |
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