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Assessing the Impact of Cheap and Fast Fashion Industry on Society, Environment and Sustainability: What is the True Cost?

Year 2025, Issue: 6, 211 - 222, 21.03.2025
https://doi.org/10.62156/habitus.1610275

Abstract

Fast fashion is a rapidly growing industry that has a significant impact on the environment, with environmental degradation being one of its most concerning effects. This industry not only contributes to the deterioration of land, air, and water, but it also involves the exploitation of third-world countries, particularly in the production process and waste disposal. Due to a lack of proper regulatory methods and waste management systems, the disposal of fast fashion garments is polluting the planet. This study explores the effects of the fast fashion industry’s rapid growth, focusing on its environmental consequences and its disproportionate impact on third-world nations. Additionally, it discusses potential interventions to reduce the growth of the fast fashion industry and mitigate its harmful effects. The role of India’s traditional clothing practices is also examined, offering an alternative that could help reduce reliance on fast fashion trends. Ultimately, this paper seeks to highlight the urgent need for intervention and sustainable alternatives to combat the negative effects of fast fashion.

Project Number

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References

  • Acquaye, R., Seidu, R. K., Eghan, B. et al. (2023b). Consumer attitude and disposal behaviour to second-hand clothing in Ghana. Scientific African, 21, e01887. Doi: https://doi.org/10.1016/j.sciaf.2023.e01887
  • Al Jazeera. (2023, January 11). Zara, H&M among brands accused of exploiting Bangladesh workers. https://www.aljazeera.com/news/2023/1/11/fashion-brands-paid-less-than-production-cost-to-bangladesh-firms
  • Bailey, K., Basu, A. & Sharma, S. (2022, March 29). The environmental impacts of fast fashion on water quality: A systematic review, MDPI. Doi: https://doi.org/10.3390/w14071073
  • Bhattacharjee, A., Chanda, R. S. (2022). Psychology of consumer: Study of factors influencing buying behavior of millennials towards fast-fashion brands, Cardiometry, 23, 360-368.
  • Bick, R., Halsey, E. & Ekenga, C. C. (2018). The global environmental injustice of fast fashion, Environmental Health, 17, 1-4.
  • Confederation of Indian Micro, Small and Medium Enterprises & Connecting People to Business. (n.d.). Sustainable fashion in India: Challenges, solutions, and opportunities for entrepreneurs. https://cimsme.in/sustainable-fashion-in-india-challenges-solutions-and-opportunities-for-entrepreneurs/
  • Cuc, S., Tripa, S. (2014). Fast fashion and second hand clothes between ecological concerns and global business, Annals of the University of Oradea, 15(1), 163-167.
  • Ethical Consumer. (2024, September 13). What is fast fashion and why is it a problem? https://www.ethicalconsumer.org/fashion-clothing/what-fast-fashion-why-it-problem
  • Garg, P. (2020). Introduction to fast fashion: Environmental concerns and sustainability measurements, in V. Shukla & N. Kumar (Eds.), Environmental concerns and sustainable development (221-231). Doi: https://doi.org/10.1007/978-981-13-6358-0_18
  • Joshi, P., Kumar, N. (2024). Fast fashion brands: Sustainable marketing practices and consumer purchase behaviour, Tekstilec, 4-18.
  • Kaikobad, N. K., Bhuiyan, M. Z. A., Sultana, F. et al. (n.d.). Fast fashion: Marketing, recycling and environmental issues, International Journal of Advance and Innovative Research, 9(1).
  • Khandual, A., Pradhan, S. (2019). Fashion brands and consumers' approach towards sustainable fashion, in Fast fashion, fashion brands, and sustainable consumption (37-54).
  • Khurana, K., Muthu, S. S. (2022). Are low-and middle-income countries profiting from fast fashion?, Journal of Fashion Marketing and Management, 26(2), 289-306.
  • Maiti, R. (2024, May 30). Fast fashion: Its detrimental effect on the environment. https://earth.org/fast-fashions-detrimental-effect-on-the-environment
  • Mukherjee, S. (n.d.). Environmental and social impact of fashion: Towards an eco-friendly, ethical fashion, International Journal of Interdisciplinary and Multidisciplinary Studies, 2(3), 22-35.
  • Niinimäki, K., Peters, G., Dahlbo, H., et al. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1, 189-200. Doi: https://doi.org/10.1038/s43017-020-0039-9
  • Redseer Strategy Consultants. (2024, August 27). Trend tempo: The rapid growth of fast fashion in India. https://redseer.com/newsletters/the-rapid-growth-of-fast-fashion-in-india/
  • Ross, E. (2021, October 28). Fast fashion getting faster: A look at the unethical labor practices sustaining a growing industry, International Law and Policy Brief. https://studentbriefs.law.gwu.edu/ilpb/2021/10/28/fast-fashion-getting-faster-a-look-at-the-unethical-labor-practices-sustaining-a-growing-industry
  • Rukhaya, S., Yadav, S., Rose, N. M. et al. (n.d.). Sustainable approach to counter the environmental impact of fast fashion, The Pharma Innovation Journal.
  • Tripa, S., Indrie, L. (2021). Households textile waste management in the context of a circular economy in Romania, Environmental Engineering & Management Journal, 20(1).
  • Uniform Market. (2024, July 31). Fast fashion statistics 2024. https://www.uniformmarket.com/statistics/fast-fashion-statistics

Assessing the Impact of Cheap and Fast Fashion Industry on Society, Environment and Sustainability: What is the True Cost?

Year 2025, Issue: 6, 211 - 222, 21.03.2025
https://doi.org/10.62156/habitus.1610275

Abstract

Fast fashion is a rapidly growing industry that has a significant impact on the environment, with environmental degradation being one of its most concerning effects. This industry not only contributes to the deterioration of land, air, and water, but it also involves the exploitation of third-world countries, particularly in the production process and waste disposal. Due to a lack of proper regulatory methods and waste management systems, the disposal of fast fashion garments is polluting the planet. This study explores the effects of the fast fashion industry’s rapid growth, focusing on its environmental consequences and its disproportionate impact on third-world nations. Additionally, it discusses potential interventions to reduce the growth of the fast fashion industry and mitigate its harmful effects. The role of India’s traditional clothing practices is also examined, offering an alternative that could help reduce reliance on fast fashion trends. Ultimately, this paper seeks to highlight the urgent need for intervention and sustainable alternatives to combat the negative effects of fast fashion.

Ethical Statement

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Supporting Institution

nil

Project Number

nil

Thanks

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References

  • Acquaye, R., Seidu, R. K., Eghan, B. et al. (2023b). Consumer attitude and disposal behaviour to second-hand clothing in Ghana. Scientific African, 21, e01887. Doi: https://doi.org/10.1016/j.sciaf.2023.e01887
  • Al Jazeera. (2023, January 11). Zara, H&M among brands accused of exploiting Bangladesh workers. https://www.aljazeera.com/news/2023/1/11/fashion-brands-paid-less-than-production-cost-to-bangladesh-firms
  • Bailey, K., Basu, A. & Sharma, S. (2022, March 29). The environmental impacts of fast fashion on water quality: A systematic review, MDPI. Doi: https://doi.org/10.3390/w14071073
  • Bhattacharjee, A., Chanda, R. S. (2022). Psychology of consumer: Study of factors influencing buying behavior of millennials towards fast-fashion brands, Cardiometry, 23, 360-368.
  • Bick, R., Halsey, E. & Ekenga, C. C. (2018). The global environmental injustice of fast fashion, Environmental Health, 17, 1-4.
  • Confederation of Indian Micro, Small and Medium Enterprises & Connecting People to Business. (n.d.). Sustainable fashion in India: Challenges, solutions, and opportunities for entrepreneurs. https://cimsme.in/sustainable-fashion-in-india-challenges-solutions-and-opportunities-for-entrepreneurs/
  • Cuc, S., Tripa, S. (2014). Fast fashion and second hand clothes between ecological concerns and global business, Annals of the University of Oradea, 15(1), 163-167.
  • Ethical Consumer. (2024, September 13). What is fast fashion and why is it a problem? https://www.ethicalconsumer.org/fashion-clothing/what-fast-fashion-why-it-problem
  • Garg, P. (2020). Introduction to fast fashion: Environmental concerns and sustainability measurements, in V. Shukla & N. Kumar (Eds.), Environmental concerns and sustainable development (221-231). Doi: https://doi.org/10.1007/978-981-13-6358-0_18
  • Joshi, P., Kumar, N. (2024). Fast fashion brands: Sustainable marketing practices and consumer purchase behaviour, Tekstilec, 4-18.
  • Kaikobad, N. K., Bhuiyan, M. Z. A., Sultana, F. et al. (n.d.). Fast fashion: Marketing, recycling and environmental issues, International Journal of Advance and Innovative Research, 9(1).
  • Khandual, A., Pradhan, S. (2019). Fashion brands and consumers' approach towards sustainable fashion, in Fast fashion, fashion brands, and sustainable consumption (37-54).
  • Khurana, K., Muthu, S. S. (2022). Are low-and middle-income countries profiting from fast fashion?, Journal of Fashion Marketing and Management, 26(2), 289-306.
  • Maiti, R. (2024, May 30). Fast fashion: Its detrimental effect on the environment. https://earth.org/fast-fashions-detrimental-effect-on-the-environment
  • Mukherjee, S. (n.d.). Environmental and social impact of fashion: Towards an eco-friendly, ethical fashion, International Journal of Interdisciplinary and Multidisciplinary Studies, 2(3), 22-35.
  • Niinimäki, K., Peters, G., Dahlbo, H., et al. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1, 189-200. Doi: https://doi.org/10.1038/s43017-020-0039-9
  • Redseer Strategy Consultants. (2024, August 27). Trend tempo: The rapid growth of fast fashion in India. https://redseer.com/newsletters/the-rapid-growth-of-fast-fashion-in-india/
  • Ross, E. (2021, October 28). Fast fashion getting faster: A look at the unethical labor practices sustaining a growing industry, International Law and Policy Brief. https://studentbriefs.law.gwu.edu/ilpb/2021/10/28/fast-fashion-getting-faster-a-look-at-the-unethical-labor-practices-sustaining-a-growing-industry
  • Rukhaya, S., Yadav, S., Rose, N. M. et al. (n.d.). Sustainable approach to counter the environmental impact of fast fashion, The Pharma Innovation Journal.
  • Tripa, S., Indrie, L. (2021). Households textile waste management in the context of a circular economy in Romania, Environmental Engineering & Management Journal, 20(1).
  • Uniform Market. (2024, July 31). Fast fashion statistics 2024. https://www.uniformmarket.com/statistics/fast-fashion-statistics
There are 21 citations in total.

Details

Primary Language English
Subjects Change, Underdevelopment and Modernisation Sociology, Economic Sociology
Journal Section Review
Authors

Sheık Humayun

Bhavadharani M 0009-0004-3192-9370

Project Number nil
Publication Date March 21, 2025
Submission Date December 30, 2024
Acceptance Date February 23, 2025
Published in Issue Year 2025 Issue: 6

Cite

APA Humayun, S., & M, B. (2025). Assessing the Impact of Cheap and Fast Fashion Industry on Society, Environment and Sustainability: What is the True Cost?. Habitus Toplumbilim Dergisi(6), 211-222. https://doi.org/10.62156/habitus.1610275

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