THE IMPACT OF PROXIMATE ENVIRONMENT ON EXPORT PERFORMANCE: A QUANTITATIVE STUDY ON SMES IN THE NETHERLANDS AND TURKEY

Year 2017, Volume: 35 Issue: 3, 1 - 18, 29.09.2017

Melih Astarlıoğlu

https://doi.org/10.17065/huniibf.340691

Cited By: 2

Abstract

In
the research on export performance many researchers focus on the resource-based
view and analyze the effect of firm resources on firms` export performance.
This is explained by the fact that firms are able to control their resources
and can change their strategy accordingly. However, there is also a need to
analyze the effect of both domestic and foreign environmental conditions on
export performance of companies. In this study, contingency approach is
utilized and two variables are determined to measure the effect of domestic
market characteristics on exporting companies: export assistance programs and
environmental hostility. Moreover, the moderating effect of institutional
quality on these relationships is also investigated throughout the study. In
the study an online questionnaire is utilized and the data is collected from
exporting SMEs in the Netherlands and Turkey, which differ extensively from
each other in terms of the institutional quality index. The data collection
process delivered 325 usable surveys and at the end of an OLS Regression
Analysis, the importance of the export assistance programs on export
performance is confirmed. Moreover, the positive effect of environmental
hostility on exports is found to be strengthened by the institutional quality.

YEREL PİYASA KOŞULLARININ İHRACAT PERFORMANSI ÜZERİNE ETKİLERİ: HOLLANDA VE TÜRKİYE'DEKİ KOBİ'LER ÜZERİNE KANTİTATİF BİR ÇALIŞMA

Abstract

İhracat
performansı üzerine yapılmış çok sayıda çalışma olmakla beraber bunların çoğu
kaynak bazlı yaklaşım üzerine inşa edilmiş çalışmalardır. Söz konusu
çalışmalarda firmaların kaynaklarını kontrol edebilecekleri ve bu sayede
stratejilerini belirleyebilecekleri öne sürülmektedir. Mevcut çalışmada ise
durumsallık teorisi üzerine bir model oluşturulmuş ve firmaların içinde
bulundukları çevre koşullarının ihracat performansları üzerindeki etkisi ile
ilgili bir araştırma gerçekleştirilmiştir. Bu çerçevede oluşturulan modelde, “ihracat
destek programları” ve “çevresel tehdit” ile “ihracat performansı” arasındaki
ilişki analiz edilmiştir. Buna ek olarak, içinde bulunulan ülkenin “kurumsal
kalitesinin”, yukarıda belirtilen ikili ilişki üzerindeki düzenleyici rolü de
ayrıca ele alınmıştır. Veriler, kurumsal kalite endeksi yönünden birbirinden
farklılaşmış iki ülke olan Hollanda ve Türkiye’deki KOBİ düzeyindeki
ihracatçılardan çevrimiçi anketler vasıtasıyla toplanmış ve toplam 325 yanıt
elde edilmiştir. Bu yanıtların Kısmi En Küçük Kareler Regresyon Yöntemi ile
incelenmesi sonucunda ihracat destek programlarının, firmaların ihracat
performansları üzerinde pozitif bir etkisinin olduğu bulunmuştur. Ayrıca
kurumsal kalitenin yüksek olduğu ortamlarda çevresel tehdidin ihracat
üzerindeki pozitif etkisinin güçlendiği çalışma sonunda ortaya konmuştur.

Keywords

İhracat Performansı, ihracat destek programı, uluslararasılaşma, ihracat stratejisi, moderatör analizi

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