YENİ KÜRESEL GİRİŞİMLERİN ULUSLARARASILAŞMASINDA HEDEFLERİN ROLÜ ÜZERİNE TEORİK BİR MODEL

Year 2022, Volume: 40 Issue: 2, 404 - 418, 28.06.2022

R. Isil Yavuz

https://doi.org/10.17065/huniibf.951173

Abstract

Bu makale, girişimcilerin uluslararasılılaşma hedeflerinin (aspiration) nasıl oluştuğunu ve bu hedeflerin erken uluslararasılaşma süreçlerini nasıl şekillendirdiğini açıklayan teorik bir model önermektedir. Planlı davranış teorisini (Ajzen, 1991) ve davranışsal firma teorisini (Cyert ve March, 1963) bütünleştiren ve genişleten bu model, girişimcilerin tutumlarının, öznel normlarının ve algılanan davranışsal kontrolün uluslararasılaşma hedeflerinin öncüsü olduğunu öne sürmektedir. Bu hedefler, sırasıyla, girişimcilerin gerçekleştirmesi muhtemel olan çeşitli eylemleri etkiler. Dahası, girişimcilerin bu alternatifleri gerçekleştirmesi, bu eylemler için uygulama planlamasının özgüllüğü tarafından yönlendirilecektir. Bununla birlikte, dış çevre dinamizminin düzenleyici ılımlaştırıcı rolü bu eylemlerin uluslararasılaşma başarısını etkileyecektir.

Keywords

Erken Uluslarasılılaşma, Hedefler, Planlı Davranış Teorisi, Davranışsal Firma Teorisi

A THEORETICAL MODEL ON THE ROLE OF ASPIRATIONS IN THE INTERNATIONALIZATION OF BORN GLOBAL COMPANIES

Abstract

This paper proposes a theoretical model explaining how entrepreneurs’ international aspirations are formed and how these aspirations shape early internationalization processes. By integrating and extending the theory of planned behavior (Ajzen, 1991) and the behavioral theory of the firm (Cyert & March, 1963), the model suggests that entrepreneurs’ attitudes, subjective norms, and perceived behavioral control are antecedents to the level of aspirations to internationalize, which, in turn, influence the variety of actions that entrepreneurs take. Moreover, the model highlights the mediating role of implementation planning and the moderating role of environmental dynamism in the early internationalization process.

Keywords

Early internationalization, Aspirations, Theory of Planned Behavior, Behavioral Theory of the Firm

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