SEO Bağlamında Arama Motoru Sonuçlarında Öne Çıkan Kesitler (Featured Snippets) Üzerine Bir İnceleme: Organik Trafik ya da Marka Bilinirliği

Bu makalenin ilk hali 30 Haziran 2025 tarihinde yayımlandı. https://dergipark.org.tr/tr/pub/husbd/article/1664635

Düzeltme Notu

Haliç Üniversitesi Sosyal Bilimler Dergisi, Mart 2025 • Cilt: 8/1'de 29-60 sayfa aralıklarında yayınlanan makale, sayfa 42'deki başlık 4'ün sehven yanlış yazılması nedeniyle Haliç Üniversitesi Sosyal Bilimler Dergisi, Eylül 2025 • Cilt: 8/2'de Düzeltme Makalesi olarak yayınlanmıştır.

Öz

Bu çalışma, Google arama motorunda bilgi verme amaçlı olarak kullanılan öne çıkan kesitler (featured snippets) üzerine yapılmış akademik ve endüstri araştırmalarını inceleyerek bu alandaki mevcut durumu değerlendiren bir derleme çalışmasıdır. Yapılan incelemeler, öne çıkan kesitlerin kullanıcı deneyimini, arama motoru sonuçları üzerindeki etkilerini ve çeşitli kullanıcı gruplarının bu sonuçlara karşı verdiği tepkileri ele almaktadır. Elde edilen bulgular doğrultusunda iki temel araştırma sorusunun incelemeye muhtaç olduğu belirlenmiştir. İlk olarak, öne çıkan kesitler nedeniyle web sitelerinin yaşadığı trafik kaybının kantitatif olarak ölçülmesi ve bu kayba karşılık iddia edilen marka bilinirliği artışının gerçekliğinin incelenmesi gerekmektedir. İkinci olarak, yapay zeka tarafından sunulan cevapların, öne çıkan kesitlerle karşılaştırılarak kullanıcı deneyimi açısından inandırıcılık ve doğruluk kriterleri bakımından değerlendirilmesi önerilmektedir. Bu öneriler, literatürdeki boşlukların doldurulmasına ve konuya dair daha kapsamlı araştırmalar yapılmasına katkı sağlayacaktır.

Anahtar Kelimeler

• Featured Snippets
• Öne Çıkan Kesitler
• SEO
• Arama Motoru
• İnternet
• Organik Trafik
• Marka Bilinirliği
• Kesit Görünümü

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