Abstract
Internet, revolutionary application of new communication technologies,
presents us variations by effecting our way of communication deeper day by
day. Today, widely used Web 2.0 applications have increased this variation and
also have become a vital part of our daily life by especially its integration with
mobile communication. Blogs express web-based publications that the
possibility of personal publication, mass following of that part. The content of
blogs are personally decided by the their writers and they get richer with the
comments of their followers.
It can be said that blog writers are opinion leaders for the society and in
their blogs, time to time they may write about the product they use or the
service they get and their thoughts and ideas about them. Starting from this
point in this study the effective role of blogs and brands is teorically handeled
bu examining examples.
Details
| Other ID | JA23MZ88NM |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | December 1, 2010 |
| Submission Date | December 1, 2010 |
| Published in Issue | Year 2010 Volume: 2 Issue: 8 |
