EVALUATION OF THE EFFECTS OF FRANCHISING ASSOCIATIONS ON FRANCHISING DECISIONS OF COMPANIES IN TURKEY

Yıl 2016, Cilt: 8 Sayı: 32, 107 - 126, 01.10.2016

İlkay Karaduman , Gökçe Arıcı

Öz

In the study, it is examined the effect of International Franchising Association
(UFRAD) on tbe decision making process of franchisee companies. A survey
has been carried out on franchisee companies, after the survey interview, results
are discussed and presented. Franchising offers a useful way to entrepreneurs to
start a new business. Operating franchising, franchisor has a trademark and the
franchisee sells products under the name of the franchisers areas of advertising,
training, management and the benefit as a whole package of 1itera discounts. To
be successful at work without experience in training people and work for
managing continuous assistance Franchising is the best approach because it is a
form of giving a license from the elements.

Anahtar Kelimeler

franchising, franchising decisions, franchising associations

Kaynakça

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