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SOCIAL MEDIA ENTREPRENEURSHIP

Year 2018, Volume 2, Issue 1, 10 - 17, 15.05.2018
https://doi.org/10.33709/ictimaiyat.417271

Abstract

Contrary to popular belief, social media has influenced not only the way of communication among people but also many different avenues. One of them has been entrepreneurship. By means of this medium, a new way of doing business has emerged; in view of that, any individual has the opportunity to do business from where he/she is, without the need for any structure, any high investment, or any high risk. In this study, it is aimed to examine this new entrepreneurial phenomenon named as social media entrepreneurship. Thus, how the social media entrepreneurship differs from some other types of entrepreneurship has been elaborated, and the problematic of why those individuals involved in such entrepreneurial activity should be called the social media entrepreneurs have been accentuated. It is also aimed to present a model proposal for social entrepreneurs as well as introducing an academic perspective for this new type of entrepreneurship.

References

  • Atkinson, J. W. (1957). Motivational determinants of risk-taking behavior. Psychological review, 64(6p1), 359.
  • Bird, B. J. (1989). Entrepreneurial behavior. Scott Foresman & Company.
  • Blawatt, K. (1995). Defining the entrepreneur: a conceptual model of entrepreneurship. In Colloque du conseil canadien de la PME et de l’entrepreneuriat (pp. 13-37).
  • Bozarth, J. (2010). Social media for trainers: Techniques for enhancing and extending learning. John Wiley & Sons.
  • Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
  • Cantillon, R. (1755). Essay on the nature of general commerce. Henry Higgs, trans. London: Macmllan.
  • Casson, M. (1982). The entrepreneur: An economic theory. Rowman & Littlefield.
  • Comm, J. (2010). Twitter power 2.0: How to dominate your market one tweet at a time. John Wiley & Sons.
  • Coulter, M. K. (2001). Entrepreneurship in action. Prentice Hall.
  • Cunningham, J. B., & Lischeron, J. (1991). Defining entrepreneurship. Journal of small business management, 29(1), 45.
  • Çiçek, B., & Karakaş, E. (2015). Girişimcilik eğitimi alan adayların kurumsallaşma algısını ölçmeye yönelik bir araştırma. Turgut Özal Uluslararası Ekonomi ve Siyaset Kongresi, 3, 11-13.
  • Çiçek, B. (2016). Girişimcilik dersinin öğrencilerin girişimcilik eğilimi üzerindeki etkisi: Muş Alparslan Üniversitesi İİBF’de bir araştırma. International Conference on Quality in Higher Education, 365-368.
  • Douglas, E. J., & Shepherd, D. A. (2002). Self-employment as a career choice: Attitudes, entrepreneurial intentions, and utility maximization. Entrepreneurship theory and practice, 26(3), 81-90.
  • Dutta, N., Roy, S., & Sobel, R. (2009). Does a free press nurture entrepreneurship. Department of Economics, West Virginia University.
  • Muzyka, D., De Koning, A., & Churchill, N. (1995). On transformation and adaptation: Building the entrepreneurial corporation. European Management Journal, 13(4), 346-362.
  • En.wikipedia.org. (2018a). YouTube. [online] Available at: https://en.wikipedia.org/wiki/YouTube [Accessed 11 Apr. 2018].
  • En.wikipedia.org. (2018b). PewDiePie. [online] Available at: https://en.wikipedia.org/wiki/PewDiePie [Accessed 11 Apr. 2018].
  • Federalreserve.gov. (2018). [online] Available at: https://www.federalreserve.gov/newsevents/conferences/woolley-conference-presentation-20111109.pdf [Accessed 1 Feb. 2018].
  • Gunelius, S. (2011). 30-minute social media marketing: Step-by-step techniques to spread the word about your business. McGraw-Hill.
  • Haynie, J. M., Shepherd, D., Mosakowski, E., & Earley, P. C. (2010). A situated metacognitive model of the entrepreneurial mindset. Journal of business venturing, 25(2), 217-229.
  • Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L. (2001). Strategic entrepreneurship: Entrepreneurial strategies for wealth creation. Strategic management journal, 22(6‐7), 479-491.
  • Internetworldstats.com. (2018). World Internet Users Statistics and 2018 World Population Stats. [online] Available at: https://www.internetworldstats.com/stats.htm [Accessed 11 Apr. 2018].
  • Ireland, R. D., Hitt, M. A., Camp, S. M., & Sexton, D. L. (2001). Integrating entrepreneurship and strategic management actions to create firm wealth. The Academy of Management Executive, 15(1), 49-63.
  • Johnson, D. (2001). What is innovation and entrepreneurship? Lessons for larger organisations. Industrial and commercial training, 33(4), 135-140.
  • Khajeheian, D. (2013). New venture creation in social media platform; towards a framework for media entrepreneurship. In Handbook of social media management (pp. 125-142). Springer, Berlin, Heidelberg.
  • Kilby, P. (1971). Entrepreneurship and economic development.
  • Kim, W., Jeong, O. R., & Lee, S. W. (2010). On social Web sites. Information systems, 35(2), 215-236.
  • McGrath, R. G., & MacMillan, I. C. (2000). The entrepreneurial mindset: Strategies for continuously creating opportunity in an age of uncertainty (Vol. 284). Harvard Business Press.
  • Mueller, S. L., & Thomas, A. S. (2001). Culture and entrepreneurial potential: A nine country study of locus of control and innovativeness. Journal of business venturing, 16(1), 51-75.
  • Nieman, G. (2006). Business management: A value chain approach. Van Schaik Publishers.
  • Oxford Dictionaries | English. (2018). entrepreneurship | Definition of entrepreneurship in English by Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/entrepreneurship [Accessed 27 Mar. 2018].
  • Say, J. B., & Reynaud, P. L. (1953). Jean-Baptiste Say. Dalloz.
  • Safko, L. (2010). The social media bible: tactics, tools, and strategies for business success. John Wiley & Sons.
  • Schumpeter, J. A. (1934). The Theory of Economic Development. Princeton University Press.
  • Scott, A. J. (2006). Entrepreneurship, innovation and industrial development: geography and the creative field revisited. Small business economics, 26(1), 1-24.
  • Smith, K. G., & Di Gregorio, D. (2002). Bisociation, discovery, and the role of entrepreneurial action. Strategic entrepreneurship, 127-150.
  • Shane, S. A. (2003). A general theory of entrepreneurship: The individual-opportunity nexus. Edward Elgar Publishing.
  • We Are Social. (2018). Digital in 2017: Global Overview - We Are Social. [online] Available at: https://wearesocial.com/special-reports/digital-in-2017-global-overview [Accessed 11 Apr. 2018].
  • Wickham, P. A. (2006). Strategic entrepreneurship. Pearson Education.
  • Windrum, P., & Koch, P. M. (Eds.). (2008). Innovation in public sector services: entrepreneurship, creativity and management. Edward Elgar Publishing.
  • Wong, P. K., Ho, Y. P., & Autio, E. (2005). Entrepreneurship, innovation and economic growth: Evidence from GEM data. Small business economics, 24(3), 335-350.
  • Woolley, J. L. (2014). The creation and configuration of infrastructure for entrepreneurship in emerging domains of activity. Entrepreneurship theory and practice, 38(4), 721-747.

Social Media Entrepreneurship (Sosyal Medya Girişimciliği)

Year 2018, Volume 2, Issue 1, 10 - 17, 15.05.2018
https://doi.org/10.33709/ictimaiyat.417271

Abstract

Sosyal medya genel kanının aksine yalnızca insanlar arası iletişimin şeklini değil, bununla birlikte birçok mecrayı da etkilemiştir. Bunlardan bir tanesi de girişimcilik olmuştur. Bu mecra sayesinde iş yapmanın yeni bir yolu ortaya çıkmıştır, buna göre herhangi bir yapıya, yüksek yatırımlara, çok yüksek riske gerek duymadan herhangi bir birey oturduğu yerden iş yapabilme fırsatına kavuşmuştur. Bu çalışmada sosyal medya girişimciliği adı verilen bu yeni girişimcilik fenomeninin irdelenmesi hedeflenmiştir. Böylelikle sosyal medya girişimciliğinin diğer bazı girişimcilik türlerinden farklarının ortaya konulması ve bu tür bir girişimcilik faaliyetinde bulunan bireylere neden sosyal medya girişimcisi olarak adlandırılması gerektiği sorunsalı üzerinde durulmuştur. Ayrıca bu yeni girişimcilik türü için akademik bir bakış açısı getirebilmenin yanı sıra sosyal medya girişimcileri için bir model önerisinin sunulması da amaçlanmıştır.

References

  • Atkinson, J. W. (1957). Motivational determinants of risk-taking behavior. Psychological review, 64(6p1), 359.
  • Bird, B. J. (1989). Entrepreneurial behavior. Scott Foresman & Company.
  • Blawatt, K. (1995). Defining the entrepreneur: a conceptual model of entrepreneurship. In Colloque du conseil canadien de la PME et de l’entrepreneuriat (pp. 13-37).
  • Bozarth, J. (2010). Social media for trainers: Techniques for enhancing and extending learning. John Wiley & Sons.
  • Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
  • Cantillon, R. (1755). Essay on the nature of general commerce. Henry Higgs, trans. London: Macmllan.
  • Casson, M. (1982). The entrepreneur: An economic theory. Rowman & Littlefield.
  • Comm, J. (2010). Twitter power 2.0: How to dominate your market one tweet at a time. John Wiley & Sons.
  • Coulter, M. K. (2001). Entrepreneurship in action. Prentice Hall.
  • Cunningham, J. B., & Lischeron, J. (1991). Defining entrepreneurship. Journal of small business management, 29(1), 45.
  • Çiçek, B., & Karakaş, E. (2015). Girişimcilik eğitimi alan adayların kurumsallaşma algısını ölçmeye yönelik bir araştırma. Turgut Özal Uluslararası Ekonomi ve Siyaset Kongresi, 3, 11-13.
  • Çiçek, B. (2016). Girişimcilik dersinin öğrencilerin girişimcilik eğilimi üzerindeki etkisi: Muş Alparslan Üniversitesi İİBF’de bir araştırma. International Conference on Quality in Higher Education, 365-368.
  • Douglas, E. J., & Shepherd, D. A. (2002). Self-employment as a career choice: Attitudes, entrepreneurial intentions, and utility maximization. Entrepreneurship theory and practice, 26(3), 81-90.
  • Dutta, N., Roy, S., & Sobel, R. (2009). Does a free press nurture entrepreneurship. Department of Economics, West Virginia University.
  • Muzyka, D., De Koning, A., & Churchill, N. (1995). On transformation and adaptation: Building the entrepreneurial corporation. European Management Journal, 13(4), 346-362.
  • En.wikipedia.org. (2018a). YouTube. [online] Available at: https://en.wikipedia.org/wiki/YouTube [Accessed 11 Apr. 2018].
  • En.wikipedia.org. (2018b). PewDiePie. [online] Available at: https://en.wikipedia.org/wiki/PewDiePie [Accessed 11 Apr. 2018].
  • Federalreserve.gov. (2018). [online] Available at: https://www.federalreserve.gov/newsevents/conferences/woolley-conference-presentation-20111109.pdf [Accessed 1 Feb. 2018].
  • Gunelius, S. (2011). 30-minute social media marketing: Step-by-step techniques to spread the word about your business. McGraw-Hill.
  • Haynie, J. M., Shepherd, D., Mosakowski, E., & Earley, P. C. (2010). A situated metacognitive model of the entrepreneurial mindset. Journal of business venturing, 25(2), 217-229.
  • Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L. (2001). Strategic entrepreneurship: Entrepreneurial strategies for wealth creation. Strategic management journal, 22(6‐7), 479-491.
  • Internetworldstats.com. (2018). World Internet Users Statistics and 2018 World Population Stats. [online] Available at: https://www.internetworldstats.com/stats.htm [Accessed 11 Apr. 2018].
  • Ireland, R. D., Hitt, M. A., Camp, S. M., & Sexton, D. L. (2001). Integrating entrepreneurship and strategic management actions to create firm wealth. The Academy of Management Executive, 15(1), 49-63.
  • Johnson, D. (2001). What is innovation and entrepreneurship? Lessons for larger organisations. Industrial and commercial training, 33(4), 135-140.
  • Khajeheian, D. (2013). New venture creation in social media platform; towards a framework for media entrepreneurship. In Handbook of social media management (pp. 125-142). Springer, Berlin, Heidelberg.
  • Kilby, P. (1971). Entrepreneurship and economic development.
  • Kim, W., Jeong, O. R., & Lee, S. W. (2010). On social Web sites. Information systems, 35(2), 215-236.
  • McGrath, R. G., & MacMillan, I. C. (2000). The entrepreneurial mindset: Strategies for continuously creating opportunity in an age of uncertainty (Vol. 284). Harvard Business Press.
  • Mueller, S. L., & Thomas, A. S. (2001). Culture and entrepreneurial potential: A nine country study of locus of control and innovativeness. Journal of business venturing, 16(1), 51-75.
  • Nieman, G. (2006). Business management: A value chain approach. Van Schaik Publishers.
  • Oxford Dictionaries | English. (2018). entrepreneurship | Definition of entrepreneurship in English by Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/entrepreneurship [Accessed 27 Mar. 2018].
  • Say, J. B., & Reynaud, P. L. (1953). Jean-Baptiste Say. Dalloz.
  • Safko, L. (2010). The social media bible: tactics, tools, and strategies for business success. John Wiley & Sons.
  • Schumpeter, J. A. (1934). The Theory of Economic Development. Princeton University Press.
  • Scott, A. J. (2006). Entrepreneurship, innovation and industrial development: geography and the creative field revisited. Small business economics, 26(1), 1-24.
  • Smith, K. G., & Di Gregorio, D. (2002). Bisociation, discovery, and the role of entrepreneurial action. Strategic entrepreneurship, 127-150.
  • Shane, S. A. (2003). A general theory of entrepreneurship: The individual-opportunity nexus. Edward Elgar Publishing.
  • We Are Social. (2018). Digital in 2017: Global Overview - We Are Social. [online] Available at: https://wearesocial.com/special-reports/digital-in-2017-global-overview [Accessed 11 Apr. 2018].
  • Wickham, P. A. (2006). Strategic entrepreneurship. Pearson Education.
  • Windrum, P., & Koch, P. M. (Eds.). (2008). Innovation in public sector services: entrepreneurship, creativity and management. Edward Elgar Publishing.
  • Wong, P. K., Ho, Y. P., & Autio, E. (2005). Entrepreneurship, innovation and economic growth: Evidence from GEM data. Small business economics, 24(3), 335-350.
  • Woolley, J. L. (2014). The creation and configuration of infrastructure for entrepreneurship in emerging domains of activity. Entrepreneurship theory and practice, 38(4), 721-747.

Details

Primary Language English
Subjects Sociology
Journal Section Orjinal Makale
Authors

Berat ÇİÇEK>
MUŞ ALPARSLAN ÜNİVERSİTESİ
0000-0002-4584-5862
Türkiye

Publication Date May 15, 2018
Application Date April 20, 2018
Acceptance Date May 28, 2018
Published in Issue Year 2018, Volume 2, Issue 1

Cite

APA Çiçek, B. (2018). SOCIAL MEDIA ENTREPRENEURSHIP . İçtimaiyat , 2 (1) , 10-17 . DOI: 10.33709/ictimaiyat.417271