ÜRÜN GELİŞTİRME EKİP YAPISININ ÜRÜN GELİŞTİRME ZAMANI ÜZERİNDEKİ ETKİSİ: OTOMOTİV YAN SANAYİİNDE BİR SAHA ARAŞTIRMASI

Year 2017, , 47 - 74, 08.06.2017

Aytaç Yıldız , A. Yeşim Yayla

https://doi.org/10.24889/ifede.299151

Abstract

Bu
çalışmada, otomotiv yan sanayiinde faaliyet gösteren firmalarda, ürün
geliştirme ekip yapısının ürün geliştirme performansı üzerindeki etkilerini
ortaya koyabilmek amacıyla bir anket çalışması yapılmıştır. Araştırma
verilerinin elde edilmesi amacıyla hazırlanan anket, İstanbul ve Gebze’de
faaliyet gösteren orta ve büyük ölçekli 51 firmaya uygulanmıştır. Anketten elde
edilen veriler SPSS istatistik programında faktör, güvenilirlik, korelasyon ve
regresyon analizi ile değerlendirilmiştir. Elde edilen sonuçlara göre, ürün
geliştirme ekibinin yapısının bileşenleri olan; çapraz fonksiyonel ekipler,
ekip üyelerinin ortak konumlandırılması, yetkilendirilmiş ekip ve ekip
kararlılığının, ürün geliştirme performansını pozitif yönde ve anlamlı bir
şekilde etkilediği görülmüştür.

Keywords

Ürün Geliştirme Performansı, Ekip Yapısı

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