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ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ

Year 2020, Volume: 21 Issue: 2, 371 - 393, 29.01.2021
https://doi.org/10.24889/ifede.839815

Abstract

Online alışveriş yapan tüketicilerin düzenleyici odaklar teorisine göre analiz edildiği bu çalışmada tüketici motivasyonları ayrıntılı bir şekilde incelenmiş ve bu motivasyonların güven ve algılanan değer üzerinden davranışsal niyete olan etkisine bakılmıştır. Düzenleyici odaklar teorisine göre motivasyonların temelinde yönelimci ve kaçınmacı olmak üzere iki odak yer almaktadır. Araştırma sonucunda online alışveriş yapan bireylerin yönelimci düzenleyici odağa sahip oldukları görülmüştür. Hedonik motivasyon ile hareket eden bu bireyleri online alışverişe yönlendiren davranışsal niyetleri üzerinden algıladıkları değer ve güvenin anlamlı olumlu etkisinin olduğu sonucuna varılmıştır. Dolayısıyla online perakendecilerin, müşterilerini iyi tanıyarak onların sahip oldukları motivasyonlara göre stratejiler geliştirmeleri önemli olmaktadır.

References

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Year 2020, Volume: 21 Issue: 2, 371 - 393, 29.01.2021
https://doi.org/10.24889/ifede.839815

Abstract

References

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  • Akhlaq, A., ve Ahmed, E. (2013). The effect of motivation on trust in the acceptance of internet banking in a low income country. International journal of bank marketing.
  • Aksoy, L., Buoye, A., Aksoy, P., Larivière, B., ve Keiningham, T. L. (2013). A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries. Journal of Interactive Marketing, 27(1), 74-82.
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  • Ashraf, A. R., ve Thongpapanl, N. T. (2015). Connecting with and converting shoppers into customers: investigating the role of regulatory fit in the online customer's decision-making process. Journal of Interactive Marketing, 32, 13-25.
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  • Büttner, O. B., Florack, A., ve Göritz, A. S. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology ve Marketing, 30(9), 779-793.
  • Saplan, V. J. G., ve Park, T. (2011). Analysis of Mobile Commerce Usage in Korea. Logos Management Review, 9(3), 27-50.
  • Chen, C. F., ve Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management, 31(1), 29-35.
  • Chen, C. F., ve Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
  • Chernev, A. (2004). Goal-attribute compatibility in consumer choice. Journal of Consumer Psychology, 14(1), 141-150.
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  • Dodds, W. B., Monroe, K. B., ve Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
  • Doğruyol, B. (2014). Regulatory fit in the context of multiple goal-pursuit: the role of feedback valence. Doctoral dissertation, Middle East Technical University, Ankara.
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There are 112 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Article
Authors

Asuman Bihter Civelek 0000-0001-8000-3954

Azra Bayraktar This is me 0000-0001-8215-6110

Publication Date January 29, 2021
Published in Issue Year 2020 Volume: 21 Issue: 2

Cite

APA Civelek, A. B., & Bayraktar, A. (2021). ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 21(2), 371-393. https://doi.org/10.24889/ifede.839815
AMA Civelek AB, Bayraktar A. ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. January 2021;21(2):371-393. doi:10.24889/ifede.839815
Chicago Civelek, Asuman Bihter, and Azra Bayraktar. “ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ”. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 21, no. 2 (January 2021): 371-93. https://doi.org/10.24889/ifede.839815.
EndNote Civelek AB, Bayraktar A (January 1, 2021) ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 21 2 371–393.
IEEE A. B. Civelek and A. Bayraktar, “ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ”, Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, vol. 21, no. 2, pp. 371–393, 2021, doi: 10.24889/ifede.839815.
ISNAD Civelek, Asuman Bihter - Bayraktar, Azra. “ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ”. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 21/2 (January 2021), 371-393. https://doi.org/10.24889/ifede.839815.
JAMA Civelek AB, Bayraktar A. ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. 2021;21:371–393.
MLA Civelek, Asuman Bihter and Azra Bayraktar. “ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ”. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, vol. 21, no. 2, 2021, pp. 371-93, doi:10.24889/ifede.839815.
Vancouver Civelek AB, Bayraktar A. ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. 2021;21(2):371-93.

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