Communication Strategies Used in "Infodemic" Management, A New Risk Reaching Information and News Sources During The COVID-19 Pandemic

Year 2022, Issue: 29, 15 - 27, 30.01.2022

Elgiz Yılmaz Altuntaş , İrem Altıparmak Ceren Tünel Burcu Sünger

https://doi.org/10.54600/igdirsosbilder.991749

Cited By: 1

Abstract

Infodemic, which is a new risk area in reaching information and news sources, has started to gain importance during the Covid-19 pandemic, although it is not a concept that emerged with. Individuals in the society can produce unconfirmed and/or incomplete information and also, these may be exposed to them whenever they are faced with a new event and an unknown situation. Today, news and information about the agenda are reached through traditional mass media tools such as television, radio and newspaper, as well as digital media platforms and social media networks. It is discussed whether the information produced and disseminated on online platforms constitutes a source, the accuracy of this information, as well as how effective online platforms are in the spread of false information. In this study; the management and coordination that World Health Organization emphasizes in the management of the infodemic emerging with COVID-19; evidence-based message creation; dissemination of information through messages that create actionable behavior change presented in a way that is accessible to the community; the main topics determined by the governments as the creation of recommendations and message content to address the concerns of the society, and strategic partnerships to be established with academia and non-governmental organizations as well as social media and technology platforms are discussed with a descriptive method. The common point of our findings is the importance of reducing the development of rumors and conspiracy theories that have the potential to affect the attitudes and behaviors of the public. The public should be informed by all actors with fast and accurate information against infodemic.

Keywords

COVID-19. İnfodemic, disinformation, media literacy, health literacy, World Health Organization

COVID-19 PANDEMİSİ SÜRECİNDE BİLGİ VE HABER KAYNAKLARINA ULAŞMADA YENİ BİR RİSK OLAN “İNFODEMİ” YÖNETİMİNDE KULLANILAN İLETİŞİM STRATEJİLERİ

Abstract

Bilgi ve haber kaynaklarına ulaşmada yeni bir risk alanı olan infodemi, Covid-19 pandemisi ile ortaya çıkan bir kavram olmasa da bu süreçte önem kazanmaya başlamıştır. Toplumu oluşturan bireyler her yeni olay ve bilinmeyen bir durumla karşılaştıklarında doğrulanmamış ve/veya eksik enformasyonlar üretebilmekte ve bunlara maruz kalabilmektedir. Günümüzde enformasyonlara televizyon, radyo, gazete gibi geleneksel kitle medya araçlarının yanı sıra dijital medya platformları ve sosyal medya ağları aracılığı ile ulaşılmaktadır. Çevrim içi platformlarda üretilen ve yayılan bilginin kaynak oluşturup oluşturmadığı, bu bilgilerin doğruluğunun yanısıra bu platformların yanlış bilginin yayılmasında ne kadar etkili olup olmadıkları tartışılmaktadır. Bu çalışmamızda; Dünya Sağlık Örgütü’nün pandemi ile ortaya çıkan infodemi yönetiminde koordinasyon; kanıta dayalı mesaj oluşturma; bilginin, toplum tarafından erişilebilecek şekilde sunulan, eyleme geçirilebilir davranış değişikliği yaratacak mesajlar ile yayılması; hükümetlerin toplumun endişelerini giderecek tavsiyeler ve mesaj içerikleri oluşturması ile akademi ve sivil toplum kuruluşlarının yanı sıra sosyal medya ve teknoloji platformları ile kurulacak stratejik ortaklıklar olarak belirlediği ana başlıklar betimleyici yöntemle ele alınmıştır. Bulguların ortak noktası; infodemi ile mücadelede halkın tutum ve davranışlarını etkileme potansiyeline sahip söylentiler ve komplo teorilerinin gelişimini azaltmak için halkın tüm aktörler tarafından hızlı ve doğru bilgi ile desteklenmesi gerektiğidir.

Keywords

COVID-19, Infodemi, Dezenformasyon, Medya Okuryazarlığı, Sağlık Okuryazarlığı, Dünya Sağlık Örgütü.

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