Various studies are being conducted regarding the determination of consumer behaviour in the era of globalization and increasing competition. Since religious influences not only structure the individuals’ religious life settings, but also their behaviours other than religion, it is important to investigate religion’s impact on consumer decision-making processes. The aim of this research is to analyse the relationship between the levels of young people’s religious influences and consumer styles. In this regard, by using Consumer Styles Inventory and The Levels of Young People’s Feeling Religious Effects as scales, a survey has been applied with the participation of young people at Istanbul and Tokat. With the data received, the calculations of percentage and frequency, independent group t tests, Pearson Moment Correlation, regression analysis have been conducted. Lastly, the results and the restrictions of the research have been discussed.
Publication Date : October 31, 2017
|APA||Seyfi, M , Çerçi, M . (2017). Üniversite Öğrencilerinde Dinin Etkisi ile Tüketici Karar Verme Tarzları Arasındaki İlişki . İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , 4 (2) , 185-200 . DOI: 10.17336/igusbd.284708|