Abstract
The rise of daily internet use and chance of 24/7 online shopping resulted increase of online stores. The gradual wide-spread of electronic commerce increased competition on online environment, too. This situation lead business to search ways to keep users. As a result, the value of re-purchasing increased a lot for businesses. Ensuring repurchase on online shopping is less costly than to find new customers. Therefore, trust of users to a web page and provided communication opportunities to them with a customer representative (live support) at all times became much more important on repurchase decisions. In this study, effects of trust to a web page and provided live support on repurchase decisions, and the relation between them are examined through six hypotheses testing. For the study, 346 people, who made online purchases, are surveyed. Results of the study confirm the conducted hypotheses and show positive relation between live support, web page trust and repurchasing decision.