The positive image of a tourist destination is great importance in terms of the tourist arrival and tourism revenues of the region. Creating a positive image is a strategic decision, but the output is clearly worth it. Particularly, the positive image, the quality of the experience and the perceived value of the touristic demand can significantly affect the many variables are kept under control or even cause to be affected. Based on these facts, it was aimed to determine the effect of destination image on perceived value and experience quality. In this context, a survey was conducted in Kastamonu city center for three months and 397 people were surveyed. Structural model was formed as a result of factor analysis. As a result of the study, it was determined that the destination image has a significant and positive effect on the perceived value and experience quality.
Publication Date : January 15, 2021
|APA||Akkuş, Ç , Şimşek, A . (2021). Destinasyon İmajının Algılanan Değer ve Deneyim Kalitesine Etkisi: Kültür Turistleri Üzerine Bir Araştırma . İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , 8 (1) , 127-144 . DOI: 10.17336/igusbd.522024|