Year 2021, Volume 8 , Issue 1, Pages 127 - 144 2021-01-15

Destinasyon İmajının Algılanan Değer ve Deneyim Kalitesine Etkisi: Kültür Turistleri Üzerine Bir Araştırma
The Effect of Destination Image on the Perceived Value and Experience Quality: A Research on Cultural Tourists

Çetin AKKUŞ [1] , Aykut ŞİMŞEK [2]


Bir turistik destinasyonun sahip olduğu olumlu imaj, o bölgenin aldığı turistik varış ve turizm gelirleri açısından büyük önem arz etmektedir. Olumlu bir imaj yaratabilmek stratejik bir karar olması dolayısıyla uzun vadeli bir süreci ifade etse de çıktıları buna değdiğini çarpıcı bir şekilde gözler önüne sermektedir. Özellikle sahip olunan pozitif imaj, deneyim kalitesi ve algılanan değer gibi turistik talebi önemli ölçüde etkileyebilecek birçok değişkenin de kontrol altında tutulmasını sağlamakta, hatta etkilenmesine sebebiyet vermektedir. Bu gerçeklerden hareketle araştırmada destinasyon imajının algılanan değer ve deneyim kalitesi üzerindeki etkisini tespit etmek amaçlanmıştır. Bu kapsamda Kastamonu şehir merkezinde üç ay süreyle anket yapılmıştır. Değerlendirmeye tabi tutulan 397 anketle birlikte oluşturulacak modele ilişkin ölçeklere faktör analizi yapılmış ve yapısal model oluşturulmuştur. İnceleme neticesinde destinasyon imajının algılanan değer ve deneyim kalitesi üzerinde anlamlı ve pozitif etkisinin olduğu tespit edilmiştir.

The positive image of a tourist destination is great importance in terms of the tourist arrival and tourism revenues of the region. Creating a positive image is a strategic decision, but the output is clearly worth it. Particularly, the positive image, the quality of the experience and the perceived value of the touristic demand can significantly affect the many variables are kept under control or even cause to be affected. Based on these facts, it was aimed to determine the effect of destination image on perceived value and experience quality. In this context, a survey was conducted in Kastamonu city center for three months and 397 people were surveyed. Structural model was formed as a result of factor analysis. As a result of the study, it was determined that the destination image has a significant and positive effect on the perceived value and experience quality.

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Primary Language tr
Subjects Social
Journal Section Articles
Authors

Orcid: 0000-0002-6539-726X
Author: Çetin AKKUŞ (Primary Author)
Institution: KASTAMONU ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, TURİZM VE OTEL İŞLETMECİLİĞİ BÖLÜMÜ
Country: Turkey


Orcid: 0000-0002-3317-2330
Author: Aykut ŞİMŞEK
Institution: KASTAMONU ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, GASTRONOMİ VE MUTFAK SANATLARI BÖLÜMÜ
Country: Turkey


Dates

Publication Date : January 15, 2021

APA Akkuş, Ç , Şimşek, A . (2021). Destinasyon İmajının Algılanan Değer ve Deneyim Kalitesine Etkisi: Kültür Turistleri Üzerine Bir Araştırma . İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , 8 (1) , 127-144 . DOI: 10.17336/igusbd.522024