Today, Non-profit Organizations (NPOs) are seen as the main factors shaping societies. Foundations that adopt social responsibility activities as basic duty are considered as an NPO. In our country, the number of foundations that make a difference with its image is quite few. The positive image helps to understand the benefits of the society to the correct perception of the foundation and to respond to expectations. The foundation leader plays an important role in image creation. The aim of this study is to determine the existence of a relationship between as a leader Hayrettin Karaca and TEMA Foundation's image and to measure the impact of TEMA Foundation on its image as a leader. The survey was used as data collection technique. The survey form was sent to the participants' Facebook accounts and 354 people answered the survey. Correlation analysis was performed in order to determine the relationship between the leader and the foundation image. Regression analysis was also performed to measure the effect of the leader on the foundation image. According to the research results, there is a relationship between the leader and the corporate image. The results also show that the leader has an impact on TEMA's corporate image.
Publication Date : January 15, 2021
|APA||Topuz Savaş, A , Suvacı, B . (2021). Vakıfların Kurumsal İmajı Üzerinde Lider Etkisi: TEMA Vakfı ve Hayrettin Karaca . İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , 8 (1) , 93-110 . DOI: 10.17336/igusbd.579457|