Tourism and travel services are based on knowledge. In airline business, the production and consumption cycle can be established in the global market with both the field knowledge of the service provider airlines and the information obtained by the consumer demanding this service. Information transfer can be achieved through promotion activities through distribution channels. For this reason, the importance of advertising activities in order to transfer information and establish a sales cycle is very valuable in airline companies. For this reason, first of all, the introduction was made with the marketing mix and to define the market. Airline advertisements using marketing mix elements and corporate structure as advertising material have been evaluated in this study across market leaders. Advertising posters of the airlines subject to this evaluation were included. In the study, the advertising posters of the airlines operating in the international market, which have been used from the past to the present, were evaluated. The aim is to identify the items that airlines use as national and international advertising materials and to make recommendations about the items they can use.
|Early Pub Date||October 30, 2022|
|Publication Date||October 30, 2022|
|Published in Issue||Year 2022, Volume 9, Issue 2|
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)