Mutfak Deneyimi Aracılığıyla Gastrodiplomasisine Katkıda Bulunmak: İspanya'da Bir Yemek Pişirme Etkinliği

Year 2024, Volume: 11 Issue: 2, 768 - 780, 31.10.2024

Meltem Ozel , Şeyma Filiz

https://doi.org/10.17336/igusbd.1322719

Abstract

Gastrodiplomasi, mutfak sanatlarının bir ulusun markalaşmasına katkıda bulunması ve yabancı ülkelerin vatandaşları ve farklı kültürlerle bağlantılar kurmak ve geliştirmek için güçlü bir kamu diplomasisi strateji olarak kullanılmaktadır. Mutfak diplomasisi olarak da bilinen gastrodiplomasi, bir ülkenin mutfak kültürünü ve mutfak sanatlarını kullanarak diğer ülkelerle olumlu bir iletişim ortamını tesis etmeyi amaçlamaktadır. Bu noktada çalışma gastrodiplomasi ve ulus markalaşması çerçevesinde, bir ulusun ayırt edici niteliklerini ön plana çıkaracak gastronomi deneyimlerine odaklanmaktadır. Çalışma, gezginlerin gastronomi deneyimlerine odaklanan Carmen Antón'un "mutfak deneyimi" kavramına atıfta bulunarak; 28 Şubat - 4 Mart 2022 tarihleri arasında İspanya'da gerçekleştirilen akademik değişim programı dahilindeki mutfak deneyimlerini incelemektedir. Sonuç olarak, mutfak deneyiminin İspanya'nın ulus markalaşmasına ve gastrodiplomasisine nasıl katkıda bulunduğu ortaya konulmaktadır.

Keywords

Mutfak Diplomasisi, Mutfak Deneyimi, Gastrodiplomasi, Ulus Markalaşması, Kamu Diplomasisi

Contributing to Gastrodiplomacy through Culinary Experience: A Cooking Event in Spain

Abstract

It is utilized by governments as a potent strategy for building and cultivating contacts with other countries and cultures, as well as contributing to nation branding through gastrodiplomacy, culinary arts, and public diplomacy. Within the framework of public diplomacy, gastrodiplomacy—also known as culinary diplomacy—can be characterized as the transfer of culture through the kitchen. In the context of gastrodiplomacy and nation branding, the study focuses on gastronomic experiences that highlight the distinctive qualities of a nation. The article will also refer to the work of Carmen Antón, which emphasizes the term 'culinary experience' to discuss the concept and focuses on travelers' unforgettable gastronomy experiences. The study examines the culinary experiences of academics from several countries in Spain between February 28 and March 4, 2022. Consequently, it aims to establish how the culinary experience contributes to Spain's nation branding and gastrodiplomacy.

Keywords

Culinary Diplomacy, Culinary Experience, Gastrodiplomacy, Nation Branding, Public Diplomacy

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