The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization

Abstract

The purpose of this study was to investigate generalizability of the effect of organizational attraction and corporate reputation on applicants’ intention to join an organization in Turkish sample. The data were collected from 539 students who applied to join a public high education institution. The research hypotheses were tested with correlation and regression analyzes. The applicants' attitudes toward attractiveness of the organization and corporate reputation, which reflects the collective assessment of community about organization, have been identified as significant predictors of applicants' intention to join the organization. Also, it was identified that the effect of corporate reputation on applicants' intention to join the organization was partially mediated by organizational attraction..

Keywords

• Intention to Join, Organizational Attraction, Corporate Reputation, Recruitment, Applicants.

Adayların Kuruma Katılma Niyetlerinde Örgütsel Çekicilik ve Kurumsal İtibarın Etkisi

Abstract

Mevcut araştırmada adayların kuruma katılma niyetinin oluşumunda örgütsel çekiciliğin ve kurumun itibarının etkisinin Türkiye örnekleminde genellenebilirliğinin incelenmesi amaçlanmıştır. Bir kamu yüksek öğretim kurumuna girmek için başvuran 539 öğrenciden toplanan veriler kullanılarak yapılan korelâsyon ve regresyon analizleri ile belirlenen araştırma hipotezleri test edilmiştir. Adayların kurumun çekiciliğine yönelik tutumlarının ve toplumun kurum hakkındaki kolektif değerlendirmesini yansıtan kurumun itibarının adayın kuruma katılma niyeti üzerinde anlamlı etkisinin olduğu tespit edilmiştir. Ayrıca kurumsal itibarın kuruma katılma niyeti üzerindeki etkisinde örgütsel çekiciliğin kısmi aracılık rolü ortaya konulmuştur.

Keywords

• Katılma Niyeti; Örgütsel Çekicilik; Kurumsal İtibar; Personel Alımı; Adaylar.

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