Anlam Yaratmanın Evrimi: Buurtzorg’un Dönüşümüne Dair Boylamsal Bir İnceleme, 2015–2023

Abstract

Bu çalışma, Karl Weick'in anlam yaratma çerçevesi ve örgütsel kimlik teorisinin birlikte ele alınması suretiyle, 2015 ve 2023 yılları arasında Buurtzorg'un örgütsel söyleminin boylamsal evrimini araştırmaktadır. Arşivsel nitel verilerden (Jos de Blok'un 2015 TEDx konuşması ve 2023 röportajı) yararlanılarak kurumsal kimlik, süreklilik ve adaptasyonun zaman içinde nasıl ifade edildiğini araştırmak üzere Tematik Söylem Analizi yaklaşımı benimsenmiştir. Bulgular hem sürekliliği hem de değişimi ortaya koymaktadır. Buurtzorg sürekli olarak insani değerlere ve bürokrasiye karşı dirence vurgu yaparken; zaman içerisinde söylemi dayanıklılık, örtük bilgi ve Holokrasiye evrilmiştir. Metaforik analiz, bu evrimi bozulma/özgürleşmeden, dayanıklılık/uyum sağlama aracılığıyla ortaya koyarken, retorik analiz ise problem-çözüm anlatılarından olgunlaşma-ölçeklendirme anlatılarına geçişi göstermektedir. Çalışma, örgütlerin iteratif anlam yaratım yoluyla kimlik sürekliliğini sürdürdüğünü, temel değerleri evrilen dilsel ve retorik çerçeveler aracılığıyla yinelemeli olarak yeniden yorumlayarak ortaya koymaktadır. Araştırma, anlam yaratma süreçlerinin örgütlerin bağlamsal baskılarla başa çıkarken süreklilik ile uyum sağlama dengesini nasıl kurduğunu göstererek, örgütsel kimlik ve anlam yaratma teorisine katkıda bulunmaktadır. Ayrıca, kurumsal araştırmalar için arşivsel ve boylamsal söylem analizinin metodolojik değerini vurgulamaktadır.

Keywords

• Anlam yaratma
• Örgütsel kimlik
• Holokrasi
• Buurtzorg
• Boylamsal nitel araştırma

The Evolution of Sensemaking: A Longitudinal Study of Buurtzorg’s Transformation, 2015–2023

Abstract

This study explores the longitudinal evolution of Buurtzorg's organizational discourse between 2015 and 2023 through the lens of Karl Weick's sensemaking framework, integrated with organizational identity theory. Drawing on archival qualitative data (Jos de Blok's 2015 TEDx talk and his 2023 interview) the paper adopts Thematic Discourse Analysis to investigate how organizational identity, continuity, and adaptation are articulated across time. The findings reveal both continuity and change: while Buurtzorg consistently emphasizes humanity and resistance to bureaucracy, its discourse has shifted toward resilience, tacit knowledge, and adapted Holacracy. Metaphorical analysis discloses this evolution through shifting frames (from disruption/liberation to resilience/adaptation), while rhetorical analysis shows a transition from problem-solution narratives to maturation-scaling narratives. The paper indicates that organizations sustain identity continuity through continuous meaning-making—recursively reinterpreting foundational values through evolving linguistic and rhetorical frameworks. The research contributes to organizational identity and sensemaking by illustrating how meaning-making processes enable organizations to balance continuity with adaptation while navigating contextual pressures. It also highlights the methodological value of archival longitudinal discourse analysis for organizational research.

Keywords

• Sensemaking
• Organizational identity
• Holacracy
• Buurtzorg
• Longitudinal qualitative research

Supporting Institution

The author declare that no funds, grants, or other support were received during the preparation of this manuscript.

Ethical Statement

Neither ethical approval nor informed consent was required for this study as it did not involve human participants, personal data, or sensitive information.

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