PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Abstract

The lifestyles are getting change and it is effect the customer needs and demands. Many different consumer segments is identified in the market. If the supply chain want to be competitive they have to react with suitable product in a good quality and quantity in time in the target market, with appropriate cost and information supply. If the demand drives the the well organised vegetables Supply Chain it can reach economy advantageous. The vegetables consumption is increasing steadily. The one of the reasons of the growing are healty lifestyles the fashionable diets. The vegetables reference model is necessary because the food supply is getting be the bigest problem in the world. The goal of the reseach to make a reference modell which can give soulution the fresh vegetables supply which is based on the customer demands and which able to solve the current problems of the sharing of the tasks and trust. The results of the reference modell are based on primary and secondary research. The producers, wholesalers and retailers are asked by interview. The customer habits is measured by standard questionare and with secondary research.

Keywords

• supply chain management, demand-driven, vegetables industry

References

1. Agárdi, É, Szabó., A. Tégla, Zs., (2012) A Dél-alföldi Régió zöldség- önellátásának logisztikai kérdései, Acta Carolus Robertus: Károly Róbert Főiskola
2. Gazadaság- és Társadalomtudományi Kar tudományos közleményei, (2/1) 7-14
3. Dyer, J. H and Chu, W. (2003): The role of trustworthiness in reducing transaction costs and improving performance: empirical evidence from the United
4. States, Japan, and Korea, Organization Science, FAO/WHO, (2005) Fruit and Vegetables for Health: Report of a Joint
5. FAO/WHO Work-shop 2004, Word Health Organization and Food and Agriculture
6. Organization of the United Nations, Kobe KSH - Központi Statisztikai Hivatal (2009) Statisztikai tükör. III. (97)
7. Lee, H.L., Whang, S.J., (2000) Information sharing in a supply chain. Internal
8. Journal of Technology Management 20 (3-4), 373-387

9. Li, G., Lin, Y., Wang, S., Yan, H., (2007) Enchancing agility by timely sharing of supply information. Supply Chain Management: An Internal Journal 12 (2), 139
10. MALHOTRA N. K. (2009): Marketing Research: An Applied Orientation pp. 410
11. Mohr, J., Spekman, R., (1994) Characteristics of Partnership success:
12. Partnership attributes, communication behavior, and Concfl ict Resolution techniques. Strategic Management Journal, 15. (2), 135-152
13. Nagy, J., (2012) Disztribşciós lncmenedzsment gyakorlat Magyarországon.
14. Logisztikai Híradó XXII. Marc. 29-32
15. Papp, M. (2012) Helyi termékek. Kertészet és szőlészet. 61. (44)
16. Rábade, L.A., Alfaro, J.A, (2006) Buyer-supplier relationship’s influence on traceability implementation int he vegetable indusrty. Journal of Purchasing & Supply Mnagagement (12) 39-50
17. Szegedi, Z., (2012) Ellátási-lánc menedzsment, Budapest, Kossuth Kiadó 258