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ágnes Brix

June 1, 2013 Page 1-10

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Article HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)

Alptekin Erkollar , Birgit Oberer

June 1, 2013 Page 11-20

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Article COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS

Andrea Bene , Katalin óhegyi , József Csernák

June 1, 2013 Page 21-30

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Article PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Anett Krisztina Szabo

June 1, 2013 Page 31-42

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Article ANIMAL ETHICS IN TOURISM

Azade Özlem Çalık , Gülsel Çiftçi

June 1, 2013 Page 43-53

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Article THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL

Bahar Yalcın

June 1, 2013 Page 54-68

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Article COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER

Barbara Jankowska

June 1, 2013 Page 69-80

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Article THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

Beáta Kádár

June 1, 2013 Page 81-91

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Article EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT

Bodo Igler , Tobias Braumann , Stephan Böhm

June 1, 2013 Page 92-102

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Article PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA

Burcin Cetin Karabat , Suayyip Calis , Cagatay Karabat

June 1, 2013 Page 103-112

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Article THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR

Cemalettin Öcal Fidanboy , Hale Alan , H. Okan Yeloğlu

June 1, 2013 Page 113-119

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Article THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE

Ceren Uzar , G.cenk Akkaya

June 1, 2013 Page 120-128

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Article EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY

Elvan Okutan , Sezai Okutan

June 1, 2013 Page 129-137

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Article RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE

Emre Ergün , Erdoğan Gavcar

June 1, 2013 Page 138-149

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Article GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz Eriş , Pınar Süral Özer , Ömür Neczan Timurcanday Özmen , Özlem Çakır , Güler Tozkoparan

June 1, 2013 Page 150-161

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Article NEW DIMENSIONS OF BALANCED SCORECARD

Erika Blumne Ban , Roland Gacsi , Katalin Lepp

June 1, 2013 Page 162-171

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Article THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

Fatma Cakir , Aysenur Cetin

June 1, 2013 Page 172-181

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Article THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR

Fatma Çakır , Oya Eru

June 1, 2013 Page 182-190

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Article THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY

Fejér-király Gergely , Tánczos Levente József

June 1, 2013 Page 202-211

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Article DIGITAL PR

H.hale Bozkurt

June 1, 2013 Page 212-221

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Article NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM)

Haluk Selvi , Murat Ay , Savaş Yapıcı

June 1, 2013 Page 222-229

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Article EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES

József Csernák , László Attila Csapó , Krisztián Kisari , İstván Takács

June 1, 2013 Page 230-240

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Article IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY

Katalin óhegyi , Virág Szabó , Andrea Bene

June 1, 2013 Page 241-250

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Article POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES

Krisztián Kisari , László Attila Csapó , József Csernák , árpád Endre Kovács

June 1, 2013 Page 251-260

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Article Information Technology in Performance Evaluation and its’ effects on the evaluation objectives

Krisztián Kisari , Katalin Lepp

June 1, 2013 Page 261-272

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Article THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY

László Attila Csapó , Péter Tasi , Száva Zsigmond

June 1, 2013 Page 273-283

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Article BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE

M. Halit Yıldırım , Muhammet Saygın

June 1, 2013 Page 284-295

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Article THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT

Md. Rosli bin Ismail

June 1, 2013 Page 296-306

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Article MADAME BUTTERFLY’S CAREER PREFERENCE

Meltem Onay

June 1, 2013 Page 307-317

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Article A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business

Michael Gepp , Michael Amberg , Jan Vollmar , Thomas Schaeffler

June 1, 2013 Page 318-327

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Article UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA

Milan Dimitrijević , Dragan Jeremi

June 1, 2013 Page 328-338

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Article EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

Mohsen Nazari , Zahra Heydarifard

June 1, 2013 Page 339-346

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Article THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA

Muchid Albintani

June 1, 2013 Page 347-355

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Article WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS

Neubauer éva

June 1, 2013 Page 356-367

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Article EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS

Norhayati Mat Yusoff , Mohd Salehuddin Mohd Zahari , Zamri Ahmad , Nina Farisha Isa , Fatimah Abd Ghani

June 1, 2013 Page 368-379

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Article THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR

Pınar Celik , Cengiz Gok

June 1, 2013 Page 380-392

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Article IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES

Richárd Gál , Andrea Bene , Katalin óhegyi , József Csernák

June 1, 2013 Page 393-402

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Article MARKETING PERFORMANCE MANAGEMENT

Roland Gacsi , Zoltan Zeman

June 1, 2013 Page 403-413

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Article THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE

Sally Sayyed Hussien Ahmed

June 1, 2013 Page 414-424

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Article DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION

Sanja Bijakšić , BRano Markić , Slavo Kukić

June 1, 2013 Page 425-435

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Article THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES

Seçil Bal Taştan , Emre İşçi

June 1, 2013 Page 436-447

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Article MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY

Selma Zone Fekih Ahmed

June 1, 2013 Page 448-460

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Article CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE

Selma Zone Fekih Ahmed , Manel Belguith Koubaa

June 1, 2013 Page 461-473

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Article E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES

Sinem Yeygel Cakır , Aysen Temel Egınlı

June 1, 2013 Page 474-484

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Article ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

Stephan Böhm , Philip Constantine , Bodo Igler

June 1, 2013 Page 485-494

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Article THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP

Suat Begeç , Vita Zarına , Cem Güçel

June 1, 2013 Page 498-507

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Article METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE

Száva Zsigmond , Krisztián Kisari

June 1, 2013 Page 508-518

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Research Article THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Fatma Çakır , Pınar Delibal

June 1, 2013 Page 191-201

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