Volume: 5 Issue: 1, 6/1/13

Year: 2013

Articles

 

1. INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

ágnes Brix

Page : 1-10

 

2. HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)

Alptekin Erkollar , Birgit Oberer

Page : 11-20

 

3. COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS

Andrea Bene , Katalin óhegyi , József Csernák

Page : 21-30

 

4. PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Anett Krisztina Szabo

Page : 31-42

 

5. ANIMAL ETHICS IN TOURISM

Azade Özlem Çalık , Gülsel Çiftçi

Page : 43-53

 

6. THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL

Bahar Yalcın

Page : 54-68

 

7. COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER

Barbara Jankowska

Page : 69-80

 

8. THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

Beáta Kádár

Page : 81-91

 

9. EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT

Bodo Igler , Tobias Braumann , Stephan Böhm

Page : 92-102

 

10. PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA

Burcin Cetin Karabat , Suayyip Calis , Cagatay Karabat

Page : 103-112

 

11. THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR

Cemalettin Öcal Fidanboy , Hale Alan , H. Okan Yeloğlu

Page : 113-119

 

12. THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE

Ceren Uzar , G.cenk Akkaya

Page : 120-128

 

13. EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY

Elvan Okutan , Sezai Okutan

Page : 129-137

 

14. RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE

Emre Ergün , Erdoğan Gavcar

Page : 138-149

 

15. GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz Eriş , Pınar Süral Özer , Ömür Neczan Timurcanday Özmen , Özlem Çakır , Güler Tozkoparan

Page : 150-161

 

16. NEW DIMENSIONS OF BALANCED SCORECARD

Erika Blumne Ban , Roland Gacsi , Katalin Lepp

Page : 162-171

 

17. THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

Fatma Cakir , Aysenur Cetin

Page : 172-181

 

18. THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR

Fatma Çakır , Oya Eru

Page : 182-190

Research Article

19. THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Fatma Çakır , Pınar Delibal

Page : 191-201

 

20. THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY

Fejér-király Gergely , Tánczos Levente József

Page : 202-211

 

21. DIGITAL PR

H.hale Bozkurt

Page : 212-221

 

22. NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM)

Haluk Selvi , Murat Ay , Savaş Yapıcı

Page : 222-229

 

23. EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES

József Csernák , László Attila Csapó , Krisztián Kisari , İstván Takács

Page : 230-240

 

24. IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY

Katalin óhegyi , Virág Szabó , Andrea Bene

Page : 241-250

 

25. POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES

Krisztián Kisari , László Attila Csapó , József Csernák , árpád Endre Kovács

Page : 251-260

 

26. Information Technology in Performance Evaluation and its’ effects on the evaluation objectives

Krisztián Kisari , Katalin Lepp

Page : 261-272

 

27. THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY

László Attila Csapó , Péter Tasi , Száva Zsigmond

Page : 273-283

 

28. BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE

M. Halit Yıldırım , Muhammet Saygın

Page : 284-295

 

29. THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT

Md. Rosli bin Ismail

Page : 296-306

 

30. MADAME BUTTERFLY’S CAREER PREFERENCE

Meltem Onay

Page : 307-317

 

31. A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business

Michael Gepp , Michael Amberg , Jan Vollmar , Thomas Schaeffler

Page : 318-327

 

32. UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA

Milan Dimitrijević , Dragan Jeremi

Page : 328-338

 

33. EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

Mohsen Nazari , Zahra Heydarifard

Page : 339-346

 

34. THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA

Muchid Albintani

Page : 347-355

 

35. WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS

Neubauer éva

Page : 356-367

 

36. EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS

Norhayati Mat Yusoff , Mohd Salehuddin Mohd Zahari , Zamri Ahmad , Nina Farisha Isa , Fatimah Abd Ghani

Page : 368-379

 

37. THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR

Pınar Celik , Cengiz Gok

Page : 380-392

 

38. IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES

Richárd Gál , Andrea Bene , Katalin óhegyi , József Csernák

Page : 393-402

 

39. MARKETING PERFORMANCE MANAGEMENT

Roland Gacsi , Zoltan Zeman

Page : 403-413

 

40. THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE

Sally Sayyed Hussien Ahmed

Page : 414-424

 

41. DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION

Sanja Bijakšić , BRano Markić , Slavo Kukić

Page : 425-435

 

42. THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES

Seçil Bal Taştan , Emre İşçi

Page : 436-447

 

43. MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY

Selma Zone Fekih Ahmed

Page : 448-460

 

44. CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE

Selma Zone Fekih Ahmed , Manel Belguith Koubaa

Page : 461-473

 

45. E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES

Sinem Yeygel Cakır , Aysen Temel Egınlı

Page : 474-484

 

46. ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

Stephan Böhm , Philip Constantine , Bodo Igler

Page : 485-494

 

47. THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP

Suat Begeç , Vita Zarına , Cem Güçel

Page : 498-507

 

48. METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE

Száva Zsigmond , Krisztián Kisari

Page : 508-518