Cilt: 5 Sayı: 1 , 1.06.2013

Yıl: 2013

Diğer

 

1. INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

ágnes Brix

Sayfa: 1-10

 

2. HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)

Alptekin Erkollar , Birgit Oberer

Sayfa: 11-20

 

3. COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS

Andrea Bene , Katalin óhegyi , József Csernák

Sayfa: 21-30

 

4. PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Anett Krisztina Szabo

Sayfa: 31-42

 

5. ANIMAL ETHICS IN TOURISM

Azade Özlem Çalık , Gülsel Çiftçi

Sayfa: 43-53

 

6. THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL

Bahar Yalcın

Sayfa: 54-68

 

7. COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER

Barbara Jankowska

Sayfa: 69-80

 

8. THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

Beáta Kádár

Sayfa: 81-91

 

9. EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT

Bodo Igler , Tobias Braumann , Stephan Böhm

Sayfa: 92-102

 

10. PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA

Burcin Cetin Karabat , Suayyip Calis , Cagatay Karabat

Sayfa: 103-112

 

11. THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR

Cemalettin Öcal Fidanboy , Hale Alan , H. Okan Yeloğlu

Sayfa: 113-119

 

12. THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE

Ceren Uzar , G.cenk Akkaya

Sayfa: 120-128

 

13. EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY

Elvan Okutan , Sezai Okutan

Sayfa: 129-137

 

14. RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE

Emre Ergün , Erdoğan Gavcar

Sayfa: 138-149

 

15. GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz Eriş , Pınar Süral Özer , Ömür Neczan Timurcanday Özmen , Özlem Çakır , Güler Tozkoparan

Sayfa: 150-161

 

16. NEW DIMENSIONS OF BALANCED SCORECARD

Erika Blumne Ban , Roland Gacsi , Katalin Lepp

Sayfa: 162-171

 

17. THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

Fatma Cakir , Aysenur Cetin

Sayfa: 172-181

 

18. THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR

Fatma Çakır , Oya Eru

Sayfa: 182-190

 

19. THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY

Fejér-király Gergely , Tánczos Levente József

Sayfa: 202-211

 

20. DIGITAL PR

H.hale Bozkurt

Sayfa: 212-221

 

21. NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM)

Haluk Selvi , Murat Ay , Savaş Yapıcı

Sayfa: 222-229

 

22. EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES

József Csernák , László Attila Csapó , Krisztián Kisari , İstván Takács

Sayfa: 230-240

 

23. IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY

Katalin óhegyi , Virág Szabó , Andrea Bene

Sayfa: 241-250

 

24. POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES

Krisztián Kisari , László Attila Csapó , József Csernák , árpád Endre Kovács

Sayfa: 251-260

 

25. Information Technology in Performance Evaluation and its’ effects on the evaluation objectives

Krisztián Kisari , Katalin Lepp

Sayfa: 261-272

 

26. THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY

László Attila Csapó , Péter Tasi , Száva Zsigmond

Sayfa: 273-283

 

27. BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE

M. Halit Yıldırım , Muhammet Saygın

Sayfa: 284-295

 

28. THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT

Md. Rosli bin Ismail

Sayfa: 296-306

 

29. MADAME BUTTERFLY’S CAREER PREFERENCE

Meltem Onay

Sayfa: 307-317

 

30. A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business

Michael Gepp , Michael Amberg , Jan Vollmar , Thomas Schaeffler

Sayfa: 318-327

 

31. UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA

Milan Dimitrijević , Dragan Jeremi

Sayfa: 328-338

 

32. EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

Mohsen Nazari , Zahra Heydarifard

Sayfa: 339-346

 

33. THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA

Muchid Albintani

Sayfa: 347-355

 

34. WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS

Neubauer éva

Sayfa: 356-367

 

35. EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS

Norhayati Mat Yusoff , Mohd Salehuddin Mohd Zahari , Zamri Ahmad , Nina Farisha Isa , Fatimah Abd Ghani

Sayfa: 368-379

 

36. THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR

Pınar Celik , Cengiz Gok

Sayfa: 380-392

 

37. IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES

Richárd Gál , Andrea Bene , Katalin óhegyi , József Csernák

Sayfa: 393-402

 

38. MARKETING PERFORMANCE MANAGEMENT

Roland Gacsi , Zoltan Zeman

Sayfa: 403-413

 

39. THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE

Sally Sayyed Hussien Ahmed

Sayfa: 414-424

 

40. DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION

Sanja Bijakšić , BRano Markić , Slavo Kukić

Sayfa: 425-435

 

41. THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES

Seçil Bal Taştan , Emre İşçi

Sayfa: 436-447

 

42. MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY

Selma Zone Fekih Ahmed

Sayfa: 448-460

 

43. CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE

Selma Zone Fekih Ahmed , Manel Belguith Koubaa

Sayfa: 461-473

 

44. E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES

Sinem Yeygel Cakır , Aysen Temel Egınlı

Sayfa: 474-484

 

45. ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

Stephan Böhm , Philip Constantine , Bodo Igler

Sayfa: 485-494

 

46. THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP

Suat Begeç , Vita Zarına , Cem Güçel

Sayfa: 498-507

 

47. METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE

Száva Zsigmond , Krisztián Kisari

Sayfa: 508-518

Araştırma Makalesi

Araştırma Makalesi

1. THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Fatma Çakır , Pınar Delibal

Sayfa: 191-201