The largest portion of insurance premiums collected in Turkey is provided by
insurance agencies. Insurance agencies are required to sign an agency contract
with an insurance company within the 6 months they receive official authorization
and start writing insurance policies. Insurance agencies are allowed to sign
agency contracts with several insurance intermediaries.
This study aims to identify the factors affecting the insurance company
preferences for insurance agencies operating in Turkey. Research data was
collected from 49 insurance agencies operating in the city center of Çorum using
face-to-face interview and survey methods. Results were investigated for factors
such as financial aspects, satisfaction and communication. According to the
findings of this study, insurance companies' ability to pay the claims of
policyholders, financial opportunities provided to the agent, the assistance
provided, and the communication level are the main factors affecting the
insurance company preferences of insurance agencies.
Insurance Insurance Distribution Channels Insurance Agency Issues Facing Insurance Agencies
Other ID | JA23FK49PC |
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Journal Section | Articles |
Authors | |
Publication Date | June 1, 2015 |
Published in Issue | Year 2015 Volume: 7 Issue: 1 |