Abstract
The customer orientation is a vital subject in the ready-made clothing sector
where an intensive competition is going on. The purchasing habits of consumers,
deciding periods and the affecting factors of these periods are became very
important by the companies. Knowing the purchasing habits of consumers will
make an important contribution to the development of selling and product
promoting policies of the companies.
The aim of this research is finding out the ready-made clothing purchasing habits
of consumers living in the city center of Konya and the gender comparison of the
consumers purchasing habits.
The survey data is obtained by using the questionnaires from 250 male- 250
female, total of 500 ready-made clothing consumers who live in Konya city
center. As a result of statistical analysis of survey data the ready-made clothing
apparel consumers’ habits has been comparatively found out.
Keywords
References
- Aktuğlu Karpat Işıl, Temel Ayşen (2006), “How do consumers choose brands? (A Study for Factors Affecting Clothe Brand Preferences of Public Sector Workers)” Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, No.15, pp.43-59.
- Atılgan Turan (2003), “A study on Views of Ege University Students on Textile Product Brands”, Journal of Economics Business, Administration, International Relations and Political Science, Vol. 3, No.1, pp.90-118.
- Jansson-Boyd Cathrine V. (2010), Consumer Psychology, England, McGraw-Hill Education.
- Kawabata Hiroko and Rabolt Nancy J. (1999), “Comparison of Clothing Purchase Behaviour Between US and Japanese Female University Students”, Journal of Consumer Studies & Home Economics, vol. 23, issue 4, pp. 213-223.
- Kumra Rajaaev (2007), Consumer Behaviour, Mumbai, Himalaya Publishing House.
- Lebe Fuat (2006), “Analysis of Consumer Behaviour and Preference: An Exercise for Erzurum”, Yüksek Lisans Tezi, Atatürk Üniversitesi.
- Matin Khan (2006), Consumer Behaviour and Advertising Management, India, New Age International.
- Odabaşı Yavuz (1998), Consumer Behaviour and Marketing Strategy, Anadolu Üniversitesi İşletme Fakültesi Yayınları, Eskişehir Türkiye.
- Oktay Kutay (2006), “A study on Garment Preferences of Consumers in Kyrgyzstan”, Kırgızistan-Türkiye Manas Üniversitesi Sosyal Bilimler Dergisi, No.15, pp.197-211.
- Solomon Michael R. (2004), Consumer Behaviour Buying, Having and Being, New Jersey, Pearson Education.
Abstract
References
- Aktuğlu Karpat Işıl, Temel Ayşen (2006), “How do consumers choose brands? (A Study for Factors Affecting Clothe Brand Preferences of Public Sector Workers)” Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, No.15, pp.43-59.
- Atılgan Turan (2003), “A study on Views of Ege University Students on Textile Product Brands”, Journal of Economics Business, Administration, International Relations and Political Science, Vol. 3, No.1, pp.90-118.
- Jansson-Boyd Cathrine V. (2010), Consumer Psychology, England, McGraw-Hill Education.
- Kawabata Hiroko and Rabolt Nancy J. (1999), “Comparison of Clothing Purchase Behaviour Between US and Japanese Female University Students”, Journal of Consumer Studies & Home Economics, vol. 23, issue 4, pp. 213-223.
- Kumra Rajaaev (2007), Consumer Behaviour, Mumbai, Himalaya Publishing House.
- Lebe Fuat (2006), “Analysis of Consumer Behaviour and Preference: An Exercise for Erzurum”, Yüksek Lisans Tezi, Atatürk Üniversitesi.
- Matin Khan (2006), Consumer Behaviour and Advertising Management, India, New Age International.
- Odabaşı Yavuz (1998), Consumer Behaviour and Marketing Strategy, Anadolu Üniversitesi İşletme Fakültesi Yayınları, Eskişehir Türkiye.
- Oktay Kutay (2006), “A study on Garment Preferences of Consumers in Kyrgyzstan”, Kırgızistan-Türkiye Manas Üniversitesi Sosyal Bilimler Dergisi, No.15, pp.197-211.
- Solomon Michael R. (2004), Consumer Behaviour Buying, Having and Being, New Jersey, Pearson Education.
Details
| Other ID | JA92YA72MC |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | June 1, 2012 |
| Published in Issue | Year 2012 Volume: 4 Issue: 1 |