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MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Year 2012, Volume: 4 Issue: 1, 161 - 170, 01.06.2012

Abstract

Mobile tags can contain short texts, phone numbers or even digital business cards to be decoded with camera equipped mobile devices. Most common is the use of these special types of 2D barcodes to encode links to mobile web pages: the user can scan the code and open the web page without a cumbersome keyboard input. There are numerous examples of mobile tagging in commercial or public areas already. However, today mobile tagging is still a niche application and far away from being used as standard feature on a regular basis by mobile users in Germany and other countries. This study presents an empirical investigation of mobile tagging users and non-users in the German market to explore usage determinants and reasons of the adoption or rejection of this new technology. From the study results, recommendations for supporting a broader diffusion as well as applying mobile tagging appropriately are derived

References

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Year 2012, Volume: 4 Issue: 1, 161 - 170, 01.06.2012

Abstract

References

  • Comscore (21.11.2011), Mobile Social Networking Audience Grew 44 Percent
  • Over Past Year in EU5, http://www.comscore.com/Press_Events/ Press_ Releases /2011/11/Mobile_Social_Networking_Audience_Grew_44_Percent
  • _Over_Past_Year_in_EU5, [Accessed 21.12.2011].
  • Bruner, G. C. and Anand Kumar (2005), "Explaining consumer acceptance of handheld Internet devices", Journal of Business Research, Vol. 58, No. 5, pp.554
  • Dou, X. and Hairong Li (2008), "Creative Use of QR Codes in Consumer
  • Communication", International Journal of Mobile Marketing, Vol. 3, No. 2, pp.61–67. Ebling, M. and Cáceres Ramón (2010), "Bar Codes Everywhere You Look",
  • Pervasive Computing, Vol. 9, No. 2, pp.4-5. Gao, J. Zeyu (2007), "Understanding 2D-BarCode Technology and Application in
  • M-Commerce: Design and Implementation of a 2D Barcode Processing Solution", st Annual International Computer Software and Application Conference, Beijing, pp. 49-56. Lee, T. (2005), "The Impact of Perceptions of Interactivity on Customer Trust and Transaction Intentions in Mobile Commerce", Journal of Electronic Commerce Research, Vol. 6, No. 3, pp.165-180.
  • Lu, J., James E. Yao and Chun-Sheng Yu (2005), "Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology",
  • Journal of Strategic Information System, Vol. 14, No. 3, pp.245-268. Massey, A. P., Vijay Khatri and V. Ramesh (2005), "From the Web to the Wireless Web: Technology Readiness and Usability", Proceedings of the 38th
  • Hawaii International Conference on System Science, pp. 1–10. Ohbuchi, E., Hiroshi Hanaizumi and Lim Ah Hock (2004), "Barcode Readers using the Camera Device in Mobile Phones", Proceedings of the 2004
  • International Conference on Cyberworlds. Rogers, E. M. (2003), Diffusion of innovations (5. ed.). New York: Free Press.
  • Urban, T. (2011): "Mobile Tagging – Zweite Studie zur Akzeptanz von QR
  • Codes", FH Schmalkalden. Urban, T. and Christian Leisen (2010), "Mobile Tagging: Eine empirische Studie zur Akzeptanz von QR-Codes", FH Schmalkalden.
  • Wang, Y., Hsin-Hui Lin and Pin Luran (2006), "Predicting consumer intention to use mobile service", Information Systems Journal, Vol. 16, No. 2, pp.157-179.
  • WhatJapanThinks (2009): QR code-reading phones held by almost four in five
  • Japanese, http://whatjapanthinks.com/2009/07/05/qr-code-reading-phones-held- by-almost-four-in-five-japanese, [Accessed 11.04.2012]
There are 17 citations in total.

Details

Other ID JA56SD77BD
Journal Section Articles
Authors

Stephan Böhm This is me

Susanne J. Niklas This is me

Publication Date June 1, 2012
Published in Issue Year 2012 Volume: 4 Issue: 1

Cite

APA Böhm, S., & Niklas, S. J. (2012). MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS. International Journal of Business and Management Studies, 4(1), 161-170.
AMA Böhm S, Niklas SJ. MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS. IJBMS. June 2012;4(1):161-170.
Chicago Böhm, Stephan, and Susanne J. Niklas. “MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS”. International Journal of Business and Management Studies 4, no. 1 (June 2012): 161-70.
EndNote Böhm S, Niklas SJ (June 1, 2012) MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS. International Journal of Business and Management Studies 4 1 161–170.
IEEE S. Böhm and S. J. Niklas, “MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS”, IJBMS, vol. 4, no. 1, pp. 161–170, 2012.
ISNAD Böhm, Stephan - Niklas, Susanne J. “MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS”. International Journal of Business and Management Studies 4/1 (June 2012), 161-170.
JAMA Böhm S, Niklas SJ. MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS. IJBMS. 2012;4:161–170.
MLA Böhm, Stephan and Susanne J. Niklas. “MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS”. International Journal of Business and Management Studies, vol. 4, no. 1, 2012, pp. 161-70.
Vancouver Böhm S, Niklas SJ. MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS. IJBMS. 2012;4(1):161-70.