PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Year 2013, Volume: 5 Issue: 1, 31 - 42, 01.06.2013

Anett Krisztina Szabo

Abstract

The lifestyles are getting change and it is effect the customer needs and demands. Many
different consumer segments is identified in the market. If the supply chain want to be
competitive they have to react with suitable product in a good quality and quantity in
time in the target market, with appropriate cost and information supply. If the demand
drives the the well organised vegetables Supply Chain it can reach economy
advantageous.
The vegetables consumption is increasing steadily. The one of the reasons of the
growing are healty lifestyles the fashionable diets. The vegetables reference model is
necessary because the food supply is getting be the bigest problem in the world.
The goal of the reseach to make a reference modell which can give soulution the fresh
vegetables supply which is based on the customer demands and which able to solve the
current problems of the sharing of the tasks and trust. The results of the reference
modell are based on primary and secondary research. The producers, wholesalers and
retailers are asked by interview. The customer habits is measured by standard
questionare and with secondary research.

Keywords

supply chain management, demand-driven, vegetables industry

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