THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Abstract
Rapidly developing technology makes today’s consumers face a new technological product every single day. While some consumers open to discovering and adopting the newest technological products some show serious hesitations to find out about and try these new products. New technological products attract the attention of and arouse curiosity among young costumers who are more familiar with new technologies. In this research which is carried out to examine the purchasing behaviors of university students towards new technologies, a survey with the students of Adnan Menderes University, Nazilli Faculty of Economics and Administrative Sciences, in accordance with the stated purpose is conducted. About 450 students among 5500 students, who study at this faculty, are selected to conduct the survey
References
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- Embrace New Technologies”, Journal of Service Research, Vol: 2, No:4, pp.307- Bas Verplanken, Astrid Herabadi (2001), “Individual Differences in Imulse
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Abstract
References
- A. Parasuraman (2000), “TRI: A Multiple Item Scale to Measure Readiness to
- Embrace New Technologies”, Journal of Service Research, Vol: 2, No:4, pp.307- Bas Verplanken, Astrid Herabadi (2001), “Individual Differences in Imulse
- Buying Tendency: Feeling and No Thinking”, European Journal of Personality, Eur. J. Pers. Vol: 15, pp. 71-83. Carroll, J., Howard, S., Vetere, F., Peck, J. and Murphy, J. (2002) “Just What do the Youth of Today Want: Technology Appropriation by Young People”, System
- Sciences, HICSS, Proceedings of 35th Annual Hawaii International Conference, pp 1777-1785.
- Erdal, M. (2003), İleri teknoloji ve Bilişim Pazarlaması , Filiz Kitapevi, İstanbul.
- Gfk Temax (2013), Tüketici Teknoloji Pazarı 25,5 Milyara Ulaştı, www.hurriyet.com.tr, [Accessed 21.03.2013]
- Gülay Günay (2012), “Yeni Teknolojilerin Gençlerin Satın Alma Eğilimleri
- Üzerine Etkisi, Akademik Bakış Dergisi”, Vol:29, No:13. Gülcan Ezer (2008), “Teknolojik Gelişme ile Artan Ürün Özellikleri ve Tüketici
- Satın Alma Davranışına Etkileri”, pp. 26-61. Terhi-Anna Wilska (2003), “Mobile Phone Use as Part of Young People's
- Consumption Styles”, Journal of Consumer Policy, Vol: 26, No: 4, pp 441-463.
Details
| Primary Language | English |
|---|---|
| Subjects | Economics |
| Other ID | JA29CZ43RH |
| Journal Section | Articles |
| Authors | |
| Publication Date | June 1, 2013 |
| Published in Issue | Year 2013 Volume: 5 Issue: 1 |