ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

Year 2013, Volume: 5 Issue: 1, 485 - 494, 01.06.2013

Stephan Böhm Philip Constantine Bodo Igler

Abstract

Developing a successful mobile application requires the involvement of the user in the development process. Features and functionalities have to be carefully cho- sen to meet user expectations and preferences. This paper presents work in pro- gress and proposes a conjoint-based approach for the assessment of user prefer- ences regarding mobile applications in the context of public transportation. A pre- study was conducted based on a computer-aided online survey with two conjoint analysis variants: Choice-based conjoint (CBC) analysis and adaptive choice- based conjoint analysis (ACBC). The paper compares these two different conjoint methods and their implications for the study design and participation. As a result, some preliminary findings on relevant mobile app features and recommendations for the applicable conjoint analysis variant were derived

Keywords

Mobile Media, Mobile Applications, Conjoint Analysis, CBC, ACBC, User Preferences, Public Transportation

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