Corporate Image, Brand and Reputation Concepts and Their Importance for Tourism Establishments

Year 2018, Volume: 2 Issue: 2, 60 - 66, 24.12.2018

Mesut Bozkurt

https://doi.org/10.30625/ijctr.461064

Cited By: 3

Abstract

Abstract

Concept of corporate image expresses the feelings,
perceptions, and thoughts that first come to the minds of all the stakeholders
of the enterprises and target audience when they hear the name of the enterprise.
When the impact on all stakeholders is considered, the prospect for enterprises
will also emerge. The brand is also an important concept that affects the perception
of product specifications and quality and at the same time make the product recognized
by the customer. The notion of reputation has become very important in today's world
where the limits and protectionism no longer exist and the transparency of
communication and openness are dominant. Individuals, families, corporations,
international institutions, non-governmental organizations and even governments
recognize the importance of the reputation concept and see how necessary it is
to manage their reputation. Although the meanings are different from each other,
the concepts of image, brand and reputation seem to be used instead of each other.
In this study, these concepts are explained in detail by evaluating the relevant
literature and their importance in terms of tourism enterprises is being investigated.

Keywords

Corporate Image, Brand, Reputation

References

• 1- Akdu, S., (2017) Compensation Strategies for Service Deficits in Tourism Sector, A Research on Perception of Service Quality and its relationship with Perception of Corporate Image, Unpublished PhD Dissertation, Gümüşhane, Gümüşhane University , Institute of Social Sciences .
• 2- Arslan, Z., (2017) Sustainability and Concept of Sustainable Corporate Brand in Brand Integration and its Reflections, Unpublished PhD Dissertation, İzmir, Yaşar University , Institute of Social Sciences .
• 3- Ateş G., Ç., (2016) Corporate Image Management–Perception of Corporate Image by Employees–Airline Companies Case, Unpublished Master's Thesis, İstanbul, Beykent University , Institute of Social Sciences .
• 4- Beşiray Y.B. (2016) Effects of Corporate Branding on Consumer's Purchase Behaviors: A Research on Turkish Telecommunication Sector, Unpublished Master's Thesis, İstanbul, Okan University, Institute of Social Sciences .
• 5- Bozkurt, M., (2011) Reflection of Corporate Reputation Management on Customer Review Process and its Effects: An Application on Hospitality Companies, Unpublished PhD Dissertation, Balıkesir, Balıkesir University , Institute of Social Sciences .
• 6- Çetin, S. and Tekiner, M.A. (2015) Key Determinants of Corporate Image: Law Enforcement Agency Sampling Internal Stakeholder Survey Journal of Management and Economy Finances, Vol:13, No:1.
• 7- Dowling, G. R. (2004)Corporate reputations: Should you compete on yours? California Management Review, Vol. 46, No. 3, 19-36.
• 8- Göker, İ.E., Aral, T. and Uysal, B. (2017)Corporate Reputation Concept and its Effect on Stock Prices: Turkey Case Journal of Accounting and Financing, 134-156.
• 9- Hatch, M. J. and Schultz, M. (1997)“Relations Between, Organizational Culture, Identity and Image” European Journal of Marketing, Vol: 31, 5/6, 356-357.
• 10- Karaköse, T. (2007), DNA, Reputation and Management Enterprises, Nobel Publications, Ankara.
• 11- Köktürk,M.S.,Yalçın,A.M. and Çobanoğlu,E. (2008) Corporate Image Formation and Measurement. Beta Publications, İstanbul.
• 12- Küçüksüleymanoğlu, R., (2015) Organizational Image Perceptions of Higher Education Students, Educational Research and Reviews Vol:10, No:20, p: 2668.
• 13- Morgan, N. and Pritchard, A., (2006). Advertising in the tourism sector. MediaCat Publications, İstanbul.
• 14- Whetten, D. A. and Mackey, A. (2002) A social actor conception of organizational identity and its implications for the study of organizational reputation” Business and Society, Vol:41, No: 4, 393-414
• 15- Yaşlıoğlu, M. M., (2012) A Model Proposal to Measure Corporate Reputation and Perception of Corporate Reputation in Companies, Application in Automotive Sector, Unpublished PhD Dissertation, İstanbul, İstanbul University, Institute of Social Sciences .
• 16- Yeygel, S. and Yakın, M. (2007)Transferring Brand Identity via Signs in Corporate Advertisements Selçuk Communication, 5, 1, 2007.
• 17- Yüksel, Ü. and Mermond, Y.A., (2005) Brand Management Measurement of brand value Beta Publications, İstanbul.