SWOT-TOWS Analysis of Urla Destination’s Alternative Tourism Development

Year 2019, Volume: 3 Issue: 2, 235 - 244, 30.12.2019

İge Pırnar Sinem Kurtural Engin Deniz Eriş

https://doi.org/10.30625/ijctr.650380

Cited By: 2

Abstract

The first part of the study provides a brief
information on Urla district in Izmir, Turkey and briefly emphasizes
alternative tourism benefits.  The second
section focuses on Urla district and the alternative tourism applications of
the destination namely; festival tourism, heritage tourism, new-culture
tourism, camping tourism, trekking tourism, yacht and sailing tourism, wine
tourism, gastronomy tourism, adventure tourism and eco- tourism.

            A
SWOT analysis on Urla’s alternative tourism is derived and included in the
final part where appropriate strategies and suggestions which are likely to
optimize the strengths and opportunities, to eliminate or strengthen the
weaknesses and to handle the threats are developed. Thus, the suggestions are
provided according to the results of the analysis and include grouping the
alternative tourism types for synergy and selection of one or two groups
according to the SWOT analysis results.

Keywords

Alternative Tourism, Urla, SWOT Analysis, TOWS Analysis

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